Safeguarding Your Business: The Importance of Cybersecurity

August 16th, 2023|

Businesses rely heavily on technology and interconnected systems, and the significance of cybersecurity has never been more essential. Just as a fortress safeguards a kingdom from external threats, cybersecurity shields businesses from the danger of cybercriminals.

Boost Your Small Business with Essential Digital Marketing Tools and Tricks

August 2nd, 2023|

Welcome to our blog, where we dive into the world of digital marketing and equip small businesses with the essential tools and tricks they need to thrive in the ever-evolving online landscape. In today's digital age, having a strong online presence is no longer a luxury but a necessity for businesses of all sizes. However, for smaller businesses with limited resources and expertise, navigating the complex world of digital marketing can be daunting.

Top Tips for Supplying Highly Effective Online Reputation Management

July 4th, 2023|

Where information spreads rapidly and opinions can make or break a reputation, online reputation management has become a critical aspect of personal and business success. A strong online reputation can attract customers, build trust, and open up opportunities, while a negative one can tarnish your image and impact your bottom line.

The Power of Scrutiny: Why Inspecting Your Website’s Content Is Crucial

June 20th, 2023|

Having a strong online presence is vital for the success of any business or organisation. A website acts as the gateway to connect with customers, promote products or services, and share valuable information. However, simply having a website is not enough; ensuring the quality, accuracy, and relevance of the content displayed on your site is equally important.

Navigational Tools of 2023: Revolutionising User Experience in Web Design

May 21st, 2023|

Welcome to the future of web design! In the ever-evolving digital landscape, where user experience reigns supreme, effective navigation plays a pivotal role in creating seamless and intuitive browsing experiences. In the year 2023, we find ourselves at the forefront of technological advancements that are transforming the way users interact with websites.

The AI Revolution: Transforming Web Design and Development

February 10th, 2023|

The world of web design and development has been forever changed by the emergence of Artificial Intelligence (AI). As this remarkable technology continues to evolve, it brings with it a multitude of advancements that revolutionise the way websites are created, optimised, and experienced.

Business Tips and Resources for Success in Cork City Ireland

January 16th, 2023|

Cork City, known for its vibrant culture, thriving business community, and entrepreneurial spirit, is an ideal location for starting and growing a business. Whether you're a budding entrepreneur or an established business owner, this blog post aims to provide you with valuable tips and resources to enhance your success in Cork City's competitive business landscape.

The Limitations of Templates: Embracing the Power of Custom Website and Web Development

November 14th, 2022|

In today's fast-paced digital world, where online presence is essential for businesses and individuals alike, the importance of a captivating website cannot be overstated. A website serves as the virtual front door to your brand, offering visitors a glimpse into your identity, values, and offerings. It's the place where potential customers form their first impression and make decisions about engaging further.

Is WordPress the Best Solution for Your Business Website?

September 28th, 2022|

Are you considering WordPress for your new website? In this brief WordPress review, we outline the pros and cons of WordPress to help you make an informed decision. By the end of this blog post, you will be able to decide whether WordPress is right for your business. 

How to Plan Your Press Releases?

July 15th, 2022|

Your marketing strategy may include a combination of advertising, emails, events, social media and other techniques. However, one focused release in the media can deliver explosive results, resulting in an increase of enquiries and sales. Better yet, coverage by the media can elevate your business to a whole new level. 

Common Problems Graphic Designers Tackle Daily

June 20th, 2022|

In the ever-evolving realm of visual communication, graphic designers are the unsung heroes, wielding their artistic prowess to transform ideas into captivating designs. Behind their seemingly flawless creations lies a world of challenges and obstacles, known only to those who bear the mantle of visual storytellers.

Motion UI vs. Animation: Unleashing Creativity in Web Development

April 10th, 2022|

Motion UI is a design technique that has recently gained significant popularity in web development. It uses animations, transitions, and other visual effects to create a dynamic and engaging user experience. Motion UI can guide users through a website, draw attention to important information, and make interactions more intuitive and enjoyable.

10 Of The Most Popular Web Applications Used Today For Businesses

March 5th, 2022|

Web applications have become an integral part of our daily lives, providing us with essential tools to enhance our productivity, stay connected with others, and manage our tasks and projects. With an abundance of web apps available, it can be challenging to determine which ones are the most popular and useful for our needs.

Prioritise website maintenance for your business today!

January 9th, 2022|

Maintaining a website is often an overlooked task for the majority of website owners, but it is an essential practice for the long-term success of any website. Websites are not a one-time investment, and neglecting them can result in significant consequences, such as security vulnerabilities, slow loading speeds, and outdated content.

Blarney GAA have won best website!

November 15th, 2021|

We are delighted to have been selected for our work in building the Blarney GAA website as "Best GAA Club Website". The winners of the 2020 GAA National Awards was announced on Friday 12th November 2021 and the winner of the GAA's 'Best GAA Club Website' category was Blarney GAA website.

How to Claim and Optimise a Google My Business Page?

November 2nd, 2021|

Looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.

Five Types of Blog Posts that Generate More Traffic

October 26th, 2021|

A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your rankings in the search engines and generate quality traffic to your site.

Top free tools for competitor analysis

October 5th, 2020|

Competition is everywhere, even in the digital realm. Ad placement, traffic, followers or sales – there’s no aspect of your business that you don’t have to compete with others. You can use your competitors’ efforts to your advantage through competitor analysis.

4 New Google Tools You Can Use to Promote Your Business

September 30th, 2020|

Google needs no introduction. The search giant sees more than 4.5 billion searches a day. But it has a lot more to offer than just search. Google offers a ton of business tools that prove extremely valuable to any marketer looking to improve their online presence.

Want To Work With Insight

July 20th, 2020|

Insight Design Studio Cork are looking to hire an additional experienced WordPress developer to join our friendly and hard­working team. The successful applicant will be responsible for working within in a team, building, managing, maintaining and developing clients websites.

What Your Website Says About You and Your Business

April 10th, 2020|

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

How to Have a Good Client / Design Agency Relationship?

April 3rd, 2020|

Here at Insight Multimedia, we are blessed to have the best clients. We are also quite good at the whole client/agency relationship, and have fostered long-term relationships with many of our clients. We love all our clients but we also recognise that not all clients and digital agencies have a smooth relationship.

Our COVID-19 Business Continuity Plan

March 23rd, 2020|

Insight is 100% operational during the COVID-19 emergency. We understand the importance of the online side of your business and your digital communication during this difficult period. We know that you depend on your web and digital services agency providing you with reliable ...

Transform Your Business with Good Web Design Tactics

March 20th, 2020|

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

The Benefits of Hiring a Digital Marketing Agency

March 6th, 2020|

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

Online Marketing Tips to Grow Your Business

February 10th, 2020|

For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.

How to Take Your Business Online

January 27th, 2020|

If you are reading this brief guide on taking your business online, it means you are keen to take your business to the next level. You understand that the key to competing in today’s marketplace is a strong presence on the web. After all, that’s where your target customers are spending a lot of their time – watching, reading, buying, socialising and researching.

Thinking of Starting an Online Business in 2020?

January 20th, 2020|

Whether you want to set up a side hustle alongside your full-time job or you’re looking to start a career as an entrepreneur, setting up your own business is an exciting journey. Ireland is among the top 10 best countries to start a business in.

How Irish Businesses are missing out by not selling online

January 14th, 2020|

With Irish consumers now spending on average €12bn per year online, ecommerce in Ireland is booming. However, the stark reality is that Irish SMEs, especially businesses in the retail industry, are missing out. About three-quarters of Irish e-commerce sales are being lapped up by overseas websites whereas only three in 10 Irish businesses ...

Five Types of Blog Posts that Generate More Traffic

January 6th, 2020|

A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your search engine rankings and generate quality traffic to your site.

4 New Google Tools You Can Use to Promote Your Business

November 29th, 2019|

If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.

How Google Business can help grow your business online

November 21st, 2019|

If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.

What is a Content Audit? How to Do It?

October 16th, 2019|

Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver. You are all set to redesign your website, refine your marketing message, launch a business blog and you want to ensure your online content is up to standard. But what about all the content that’s already published on your site. How do you know what ...

Four Things You Must Do After Launching Your Site

October 9th, 2019|

Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver. You have launched your new website. It’s finally done. Fantastic! You’re wondering, “now what?” Launching a business website is a necessity in today’s internet focused society. It can help you reach your target audience, build your brand identity, improve ...

Top Google Ranking Signals that Matter in 2019

August 30th, 2019|

Every year, Google comes up with a new ranking factor. In 2014, it was HTTPS. In 2015, it was mobile-friendliness. In 2016, we saw the introduction of RankBrain. In 2017, the push for HTTPS was at its peak. In 2018, mobile page load speed was a huge criterion.

The Benefits of Using Video on Your Website

July 15th, 2019|

The moment visitors land on your website, they are looking for a reason to stay. If you can give them a compelling reason to stay, they are likely to explore your website, move through the purchase funnel and take the desired action.

How to Stop SEO Disasters While Navigating Website Migration

January 7th, 2019|

So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...

7 Ways to Utilise User-Generated Content in 2019

January 4th, 2019|

Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.

8 New Google Features You Can Use to Market Your Small Business

December 6th, 2018|

Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.

10 Steps to Enhance Web Accessibility

August 11th, 2017|

According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web. In this regard, website accessibility encompasses all conditions that affect access to the web, including visual, auditory, physical, speech, cognitive, and neurological disabilities.

WordPress 4.5 Unveiled: What’s New for Users and Developers

March 15th, 2017|

WordPress 4.5 Unveiled: What's New for Users and Developers WordPress enthusiasts, rejoice! WordPress 4.5 has been released, bringing many enhancements and improvements that promise to make life easier for writers, editors, designers, and developers. While this update [...]

The Cork Guinness Jazz Festival 2016

October 5th, 2016|

Cork Guinness Jazz Festival 2016: A Grand Celebration of Global Jazz Excellence The 2016 edition of the Cork Guinness Jazz Festival, Ireland's most significant jazz event, will commence this month, from October 28th to 31st. This event is considered [...]

Ways to Boost Traffic to Your Small Business Website

September 19th, 2016|

Ways to Boost Traffic to Your Small Business Website Recent research from the Small Business Authority (SMA) reveals that less than half of small businesses consider search engine traffic a crucial source for new business opportunities. This [...]

National Digital Week 2016

September 15th, 2016|

#NDW16 National Digital Week is set to return to Skibbereen this November, running from the 10th to the 12th in the heart of West Cork. The 2016 edition of National Digital Week promises an impressive lineup of [...]

Cork Culture Night News

September 5th, 2016|

Cork Culture Night News Cork Culture Night 2016 will unfold on Friday, September 16th, from 5 pm to 11 pm. While admission to Culture Night is free, some venues may require advance booking, so be sure to check the [...]

Have you been celebrating Cork Craft Month 2016?

August 18th, 2016|

Have you been celebrating Cork Craft Month 2016? Cork Craft Month 2016 is a comprehensive month-long celebration of diverse craft activities across Cork city and county. From August 2nd to September 4th, the event encompasses a [...]

Navigating the Landscape of Website Mockup Creation

August 13th, 2016|

Navigating the Landscape of Website Mockup Creation Embarking on the journey of creating website mockups unveils myriad options, each bearing its unique advantages and considerations. The quest for the ideal method hinges upon a delicate balance between [...]

Why It’s Important to Keep Your Website Updated

July 7th, 2016|

The Importance of Maintaining your Website Giving Your Website the Attention It Deserves Maintaining your website regularly is crucial for its success. While setting up your website is essential, the ongoing care and attention make [...]

Embracing the Shifting Landscape of Photography Trends

July 4th, 2016|

Embracing the Shifting Landscape of Photography Trends In the dynamic realm of photography, staying ahead of the curve isn't just about following trends; it's about setting new standards and pushing boundaries. Whether you're a seasoned professional, an [...]

Exploring Netflix’s Fresh Branding Approach

June 21st, 2016|

A Renewed Identity: Netflix's Latest Branding Move To refresh its image, Netflix has unveiled a new logo mark, or perhaps, a condensed logotype – the latest development in the ongoing saga of logo updates that have characterised [...]

Unlocking the Hidden Powers of Your Browser

June 10th, 2016|

Unlocking the Hidden Powers of Your Browser Have you ever thought about the vast capabilities hiding within your humble browser? While it's easy to view browsers as mere portals to the internet, they are powerful tools capable [...]

Common Reasons Why People May Leave Your Website

May 27th, 2016|

Common Reasons Why People May Leave Your Website People who browse the Internet in 2016 love easy and quick content. If your website could be faster and easier to navigate, you'll quickly lose viewers, so it's essential [...]

Unveiling the Pros and Cons of One-Page Websites

April 15th, 2016|

Unveiling the Pros and Cons of One-Page Websites Whether embraced with enthusiasm or met with scepticism, the prevalence of one-page themes in web design is undeniable. The discourse surrounding the merits and drawbacks of one-page websites transcends [...]

Convincing Clients of WordPress Excellence

March 15th, 2016|

Convincing Clients of WordPress Excellence In our pursuit of exceptional websites, some clients may remain indifferent to the tools we use, while others, armed with some knowledge, express scepticism, especially towards WordPress. As dedicated WordPress enthusiasts here [...]

Riding the SEO Wave: Navigating 2016 with Precision

February 11th, 2016|

Riding the SEO Wave: Navigating 2016 with Precision Digital landscapes are continually evolving, and Search Engine Optimisation (SEO) has become paramount for businesses striving to carve a niche in the online sphere. As we embark on the [...]

Latest Digital Marketing News

February 3rd, 2016|

Latest Digital Marketing News Let's look at the latest insights and updates in the digital world. From Twitter's groundbreaking features to the soaring costs of Super Bowl commercials and Google's recent algorithm changes, this compilation provides a [...]

Social Media Trends to Watch in 2016

January 23rd, 2016|

Social Media Trends to Watch in 2016 Staying ahead of the curve is not just a choice but a necessity for businesses aiming to thrive in the digital landscape. As we delve into 2016, a pivotal year [...]

Effectively Planning a New Website Project

January 16th, 2016|

Effectively Planning a New Website Project Success in a website project hinges on meticulous planning, especially for those unfamiliar with web design and development. Navigating the technical and marketing aspects can be daunting, but with careful consideration [...]

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