It’s a subtle difference but an important one—understanding searcher intent can improve your search rank, help you reach your target audience, and give your site visitors a better user experience.
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
A logo communicates a brand’s personality and identity in a visual format. Often, first impressions about businesses and products are based upon logo artwork alone. For that reason, it’s crucial that you get your design right first time. Expert logo design requires a mixture of creative design skills, sound knowledge of theory and scrupulous application. True mastery of can take years of time and patience...
So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...
Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
Does your website have an FAQ (frequently asked questions) page? If not, it probably should. Here are 9 reasons you should consider creating an FAQ page for your website.
An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website. If you are looking for web development, web design or website designers in Ireland, get in touch with Insight Multimedia web design Cork to discuss your project today.
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionised how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
How to Increase Website Conversions to Get More Sales One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. [...]
Have you performed a mobile speed test lately? How does your website rank? A slow website can turn mobile users away. Ideally, you want your design to load just as quickly for 3G users on phones as it does for desktop users on Wi-Fi.
5 Types of Emails You Should be Sending Your Customers Think social media is big? Email is bigger. There are 3.7 billion email users worldwide, compared to 2.5 billion people on social media. Not only does email have [...]
We call the new editor Gutenberg. The entire editing experience has been rebuilt for media rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living.
The GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will take effect after a two-year transition period and, unlike a Directive it does not require any enabling legislation to be passed by government; meaning it will be in force May 2018.
A Simple Formula for Mastering SEO the Easy Way Trying to understand all the different facets and nuances of SEO is just about as difficult as trying to decipher an ancient language. There are hundreds of [...]
What Are The Benefits Of Having A SSL Certificate? SSL (Secure Socket Layer) is a cryptographic protocol whose primary objective is to keep the communication safe on the internet. The certificate is digitally signed file issued for [...]
General Data Protection Regulation (GDPR) requirements, deadlines and facts GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. And non-compliance [...]
Apply for a Local Enterprise Online Trading Voucher of up to €2,500 To support small Irish businesses to enhance their online trading presence, Online Trading Vouchers to the value of € 2,500 (or up to a [...]
If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? Are they entirely different, or do they share some of the same ...
Here's something I hear quite a bit when talking about security things: "Our site isn't a target, it doesn't have anything valuable on it". This is usually the retort that comes back in defence ...
Slowly but surely, 2017 is coming to an end. And what better way could there be to celebrate the last few weeks and the upcoming holiday season as with some cheerful wallpapers?
Peter Smart, head of user experience and strategy at global design lab, Fantasy Interactive, gave a thought provoking talk about our relationships with our devices and how the lines between us and our technology are becoming blurred!
With so much information related to the evolution of the graphic design, I don’t think there is any designer who can deny that flat design is one of the latest and hottest trends in the graphic design world. Having its own roots in the minimalist design, this visually simple and simplistic style can have many different forms and definitions.
Your category pages are actually more important than your individual product pages. It’s more important for you to compete for broad keywords, like “deck shoes”, then individual product lines and models.You want to make sure that your category pages are perfectly optimized for the products, brands, and models that appear on those pages. This means putting your keyword in the image ALT, the H1 tag, the page description, the page title, and scattered appropriately throughout the page.
According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web. In this regard, website accessibility encompasses all conditions that affect access to the web, including visual, auditory, physical, speech, cognitive, and neurological disabilities.
WordPress is a global phenomenon that has come a long way since the release of the first version in 2003. The community has grown considerably, and that growth doesn't seem to be slowing down. WordPress is now the most dominant CMS on the market — standing head and shoulders above the competition with a good chunk of the marketshare.
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.
We came across this very interesting article on the WordFence website, in their blog section illustrating the amount of hacking attempts on Wordpress websites over the past number of months. The blog entry was posted in Monthly Attack Activity Report, WordPress Security on April 6, 2017 by Mark Maunder
How to write clickbait-free headlines Content is design, and our content is full of clickbait, these days. Sadly, there are many sites that are still using this technique to draw traffic to their pages. That should bother you. At [...]
WordPress 4.5 launched WordPress 4.5 is out, and all over the world, writers, editors, designers, and developers rejoice! Or, you know, scramble to update their themes and plugins, as the case may be. As features go, this [...]
The web designer’s guide to social media With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a significant benefit of being a [...]
Insight Design Studio Cork are looking to hire an additional experienced WordPress developer to join our friendly and hardworking team. The successful applicant will be responsible for working within in a team, building, managing, maintaining and developing clients websites.
The Cork Guinness Jazz Festival 2016 Ireland's biggest Jazz Event, the Guinness Jazz Festival in Cork kicks off this month from October 28th to 31st and this year promises to be one of the biggest ever! The Cork Jazz [...]
Web technologies that thankfully died Hard as it is to believe, it’s been over 20 years since the World Wide Web has become a mainstream part of our collective culture. It has played a major part in changing [...]
Email finally wakes up to responsive design Email is far older than the web; introduced in 1972, anyone who’s ever tried designing for email can be forgiven for assuming that it hasn’t had an update since. It’s [...]
How To Get More Traffic To Your Small Business Website According to new research from the SMA (Small Business Authority) less than half of small businesses feel that search engine traffic is an important source for new business opportunities. [...]
#NDW16 National Digital Week returns to Skibbereen this November! Running from the 10th to the 12th of November in the heart of West Cork. National Digital Week 2016 will feature 70 + world class speakers - with start-ups [...]
Tips For Choosing The Right Domain Name Your domain name is an indispensable component of your website. It should be easy for people to remember and search for and find when they require your services. Here are some tips [...]
Top 12 Reasons Why Users Frequently Uninstall Mobile Apps An average smartphone user keeps only about 10% of the applications (s)he downloads from the App Store/Play Store for any significant period of time. Last year, a survey revealed that [...]
Cork Culture Night News Cork Culture Night 2016 will take place on Friday September 16th from 5pm-11pm. Culture Night is FREE but some venues may require advance booking. Check venue listings for details. From nation’s capital to county [...]
3 Image Tips To Speed Up Your Website As the old saying goes, a picture paints a thousand words. Images on your website are a great way to communicate with users and to show them what your business is [...]
Have you been celebrating Cork Craft Month 2016? Cork Craft Month 2016 is a month long series of multi-disciplinary craft events throughout Cork city and county; including exhibitions, open studio days, workshops and demonstrations running from August [...]
Our Client APC have been shortlisted in the Web Awards 2016 for 'Best Science and Technology' Site A huge congratulations to our client APC (UCC) for being nominated for the Web Awards 2016 'Best Science & Technology Website'. This [...]
3 ways to Create Website Mockups There's lots of ways to create a mockup. It's true that there is no "best" way, but depending on certain UI and UX designer's styles and preferences (and the design process), some will [...]
Insight have been shortlisted for Best Web Development Agency for The Dot IE Net Visionary Awards 2016
Insight have been shortlisted for Best Web Development Agency for The Dot IE Net Visionary Awards 2016 We have some big news today! Insight Multimedia have been shortlisted in the 'Best Web Development Agency' category of The Dot IE [...]
Instagram Debuts New ‘Stories’ Feature That Rivals Snapchat's 'Stories' Facebook-owned app Instagram has made waves with the announcement of its latest feature, ‘Stories’. The update will allow users to upload multiple photos and videos throughout the day in [...]
Web Design Predictions 2017 - What Will Come and Go Even though we're only 2/3's of the way into 2016, here at Insight we're already looking at the future of Web Design. So much has happened this year already [...]
How Pokémon GO can benefit your Business Pokémon Go is the latest mobile gaming sensation which has already gained more active daily users than Twitter and Tinder within its first week and has increased Nintendo's stock prices by [...]
Snapchat has introduced 'Memories' which completely goes against the point of Snapchat If you ever used and liked Snapchat, you're about to realise that they've completely gone against their 'non-permanent image sharing' philosophy. Snapchat stories were beautiful [...]
The Importance of Maintaining your Website Give your Website some attention - Receive the attention you deserve! One of the most often overlooked & critical components to any successful website strategy is ongoing [...]
5 Photography Trends you need to know about No one likes to follow trends, right? Absolutely: it's much better to set them. But at the very least you need to have an awareness of what the current trends are [...]
Scientists Accidentally Discover New Shade of Blue In 2009, Mas Subramanian, a materials science professor at Oregon State University, was running experiments designed to create new materials for electronics. During those tests, he and his team [...]
Netflix Updates its Branding Netflix has just updated its branding with a new logo-mark. Or is it just a really short logotype? In any case, the saga of 2016 logo updates continues with a brand new “N” made [...]
5 Things You Didn't Know Your Browser Can Do Many of the following features are supported in every browser on every device, but the great thing about the Web as we know is if we use features to progressively [...]
Common Reasons Why People May Leave Your Website People who browse the Internet in 2016 love easy and quick content. If your website is slow or hard to navigate, you'll quickly lose viewers so it's important to [...]
The 10 greatest UX breakthroughs of the 21st Century so far The 21st century has certainly made its mark on the world in just a short amount of time. Technological advances in the last 15 years have grown our [...]
5 Ways Google Analytics Can Save your Business Money and Increase Traffic Google Analytics was created by Google just over ten years ago and quickly became the world’s most popular tool for measuring website traffic. Whether you are an [...]
Our Top Free Web Resources No matter how creative and knowledgeable you are in web designing, sometimes you can't accomplish that perfect design without the right tools, codes and resources. You can purchase these tools and resources, but most [...]
One Page Websites - Pro's & Con's Love them or Hate them, one page themes are here to stay, it seems. There are a lot of mixed feelings around the one page website, this really isn't about opinions, [...]
Our Top 10 Wireframe Tools With more and more wireframe tools to choose from than ever (free & premium), we've selected our favourite few. Wireframe tools make the process of knowing how to create an app or website fundamentally [...]
What exactly is Responsive Web Design? As the name suggests, Responsive Web Design responds to the user’s viewport, device, or platform. Essentially, it’s a design that can attractively fit inside any screen resolution. Responsive web design is currently [...]
Effective Ways to Persuade Clients that Wordpress is the best CMS In reality, some clients don’t care how we build their sites, as long as we build them well. Others, however, know just enough to be dangerous – they [...]
How to Create More Engaging Facebook Posts Facebook is simple, you update your wall and people will flock to your page and respond, right? That is the dream that every business owner believes before they get started; or [...]
Reasons Why You Should Pay For Social Media Advertising It can be frustrating sharing content online and receiving very little traffic. You might share more content over time and continue getting the same results. While having great content is key, promoting that [...]
Some Popular SEO Tips for 2016 SEO this year will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. [...]
Digital Marketing News You Need To Know Have you ever wondered how much it costs to put your advertisement into the Superbowl or who is trying to take the number one spot in advertising? Catch up on the [...]
Top 10 Social Media Trends to expect in 2016 Is your business looking to keep on top of their Social Media Platforms this year? There's a lot of emerging trends in 2016 which you should take a look at [...]
How to Plan a New Website Project The key to a successful website project is planning. Its not easy starting a new project if its not an area you work in, most people who seek websites are usually not [...]
How To Create An Effective Logo Firstly, to understand how to create an effective logo you have to start off with 'Logo Design 101'. So! A good logo is distinctive, appropriate, practical, graphic and simple in form, and it [...]
Top Ten Web Design Trends to expect in 2016 Are you ready for 2016? Let’s bring on the web design trends. The new year will come with plenty of new techniques and trends, but the dominant theme is [...]