Nurture Your Most Loyal Customers
Loyal customers are a big asset for any business. Not only will they buy repeatedly from you but they will also spread the good word about you online and offline. That kind of free advertising is very valuable. After all, we trust our friends’ opinions more than anything.
If your customers have left a review on social media or review sites like Yelp or Google, be sure to comment on these reviews and thank them for their time. This small gesture goes a long way in showing how much you value their business and feedback.
You can even consider rewarding your brand advocates by offering them a referral code or a discount coupon that they can redeem on their next purchase.
Leverage Social Media Advertising
Targeted social media marketing can deliver some stunning results. Facebook allows you to target people that are similar to your existing target audience profile. You can target these look-alike customers to market your products and offers.
Moreover, Facebook Ads Manager allows you to effortlessly convert these ads to Instagram ads. Instagram is another excellent platform to grow your leads and boost sales.
With social media advertising, you can target people based on aspects like education, location, ethnic affinity, life events and financial status.
By narrowing your criteria, you may reach fewer people but this is balanced by the fact that you are reaching more people who are interested in knowing about your business and offerings.
If you don’t have the budget to begin advertising yet, a giveaway contest is an excellent way to improve engagement and followers cost-effectively.