7 Ways to Utilise User-Generated Content in 2019

In 2019, harnessing the power of user-generated content (UGC) has become a paramount strategy for filling company websites with relevant and high-quality material. This compilation of ideas offers unique ways to utilize UGC effectively for your brand, with each approach contributing to a near-endless stream of engaging content.

Explore these seven approaches to discover the ideal fit for your brand, ensuring a seamless integration of UGC into your content marketing efforts:

  1. Make An Effort to Be Authentic:
    1. Start by being authentic in your outreach and engagement with your audience on social media.
    2. Interact with your audience, liking and responding to their comments to incentivise further interaction.
    3. Discover and engage with the content users are already creating associated with your brand.
  2. Reward Your Top Contributors:
    1. Highlight the rewards top contributors will receive, encouraging them to generate more content.
    2. Feature the best posts about your latest product on your page to show appreciation for user-generated content.
    3. Utilise giveaways and hashtag competitions to encourage UGC further.
  3. Create New Hashtags:
    1. Create a unique, easy-to-remember hashtag for your brand and promote its use.
    2. Develop hashtags centred around specific events to track and engage with user-generated content.
    3. Take inspiration from successful examples like fitness guru Cassey Ho’s Instagram strategy.
  4. Give Enthusiasts Early Access:
    1. Provide top brand ambassadors with a sneak peek of new releases to build hype.
    2. Gain positive feedback and testimonials before the launch for marketing purposes.
    3. Employed by various brands, this method is particularly effective in the gaming industry.
  5. Incentivise Your Best Clients to Testify:
    1. Encourage customer stories through testimonials, easily created in today’s social media age.
    2. Use examples like Kajabi, which provides incentives such as branded merchandise and website promotion for top users.
    3. Leverage ultra-sharable customer stories to promote your brand further.
  6. Create Customer-Centric Events:
    1. Organise online or offline events that focus on engaging with customers.
    2. From Twitter chats to interactive webinars, these events foster connections and loyalty.
    3. Utilise events to repurpose content, gather feedback, and create additional UGC.
  7. Find New Ways to Collaborate:
    1. Involve users more often by asking for feedback and ideas and creating weekly round-up posts.
    2. Look to prime examples like Burton and Buffer for inspiration on incorporating real-world user content.
    3. Explore the endless possibilities of collaborating with your audience for UGC.

In conclusion, the dynamic landscape of digital marketing in 2019 demands a strategic and nuanced approach to user-generated content (UGC). The seven strategies outlined above offer a comprehensive toolkit to seamlessly integrate UGC into your content marketing endeavours, ensuring a meaningful and lasting impact on your brand’s online presence. Creating a collaborative spirit with your audience, from seeking feedback to featuring user-generated content in round-up posts, opens up endless possibilities for cultivating a solid and interactive brand community.