To support small Irish businesses to enhance their online trading presence, Online Trading Vouchers to the value of € 2,500 (or up to a maximum of 50% of the total cost – whichever figure is lesser) are now available to Cork City & County Businesses through a programme under the Government’s National Digital Strategy and delivered through the Local Enterprise Offices. This is also available in other areas such as Dublin City & County, Louth, Sligo, Kerry, Waterford and is expanding further.
With the trend ever increasing towards online spending it is estimated that only 1/4 of small Irish businesses are engaged in any meaningful way in eCommerce sales. For businesses employing less than ten people this percentage could be even lower. It is now believed that of online purchases made in Ireland that 3/4 of these are done in overseas markets.
There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this digital reality. The National Digital Strategy aims to get a further few thousand businesses trading online by the end of 2016.