Google needs no introduction. The search giant sees more than 4.5 billion searches a day. But it has a lot more to offer than just search. Google offers a ton of business tools that prove extremely valuable to any marketer looking to improve their online presence.
Many of its free business tools are already popular and proving valuable to many a business. Some of its popular tools include Google My Business, Google Webmaster Tools, Google Trends, and Google Posts. Now, it brings you even more tools to help boost your online presence.
So if you’re looking to promote your small business without breaking the bank, Google’s latest tools can come in really handy.
Google for Small Business
On 27 June 2019, Google launched a new website, Google for Small Business to commemorate International Small Business Day. This service offers personalised marketing plans to suit your business goals.
Using the tool is simple and easy. Enter your business name, answer some simple questions about your business and pick a goal – options include “reach more customers”, “stand out online” and “work more efficiently”.
Google will now generate a free step-by-step plan for how to use its various products (both paid and free) to hit your goal.
Google offers free, one-to-one training programmes to help business owners leverage digital marketing to boost their online presence. To find out information about upcoming training sessions near you, visit the Google training page and enter your city to get a list of workshops near you.
For more information about each training programme, hit the “Details and RSVP” link. You will get complete information such as the topics covered and even directions to the location. You can sign up on this page along with five other guests. So if you are looking to initiate your team into online marketing without spending any money, this is a great option.
Recent workshops have covered topics such as “how to get found on Google search”, “how to create a Google My Business listing”, “Google advertising”, “holiday marketing plans” and more.