4 New Google Tools You Can Use to Promote Your Business

Google needs no introduction. The search giant sees more than 4.5 billion searches a day. But it has a lot more to offer than just search. Google offers a ton of business tools that prove extremely valuable to any marketer looking to improve their online presence.

Many of its free business tools are already popular and proving valuable to many a business. Some of its popular tools include Google My Business, Google Webmaster Tools, Google Trends, and Google Posts. Now, it brings you even more tools to help boost your online presence.

So if you’re looking to promote your small business without breaking the bank, Google’s latest tools can come in really handy.

Google for Small Business

On 27 June 2019, Google launched a new website, Google for Small Business to commemorate International Small Business Day. This service offers personalised marketing plans to suit your business goals.

Using the tool is simple and easy. Enter your business name, answer some simple questions about your business and pick a goal – options include “reach more customers”, “stand out online” and “work more efficiently”.

Google will now generate a free step-by-step plan for how to use its various products (both paid and free) to hit your goal.

Google Workshops

Google offers free, one-to-one training programmes to help business owners leverage digital marketing to boost their online presence. To find out information about upcoming training sessions near you, visit the Google training page and enter your city to get a list of workshops near you.

For more information about each training programme, hit the “Details and RSVP” link. You will get complete information such as the topics covered and even directions to the location. You can sign up on this page along with five other guests. So if you are looking to initiate your team into online marketing without spending any money, this is a great option.

Recent workshops have covered topics such as “how to get found on Google search”, “how to create a Google My Business listing”, “Google advertising”, “holiday marketing plans” and more.

Free Marketing Kit

If you are after a quick and easy way to generate customised marketing collateral for your business, Google’s marketing kit can come to the rescue. You can create free posters, window stickers, ready to share social media posts and even animated videos.

Simply visit Google’s marketing kit page and key in your business name and wait for Google to create a customised marketing kit using reviews and other content from your Google My Business listing.

Google will pull up random review excerpts to include in your marketing kit. But you can choose any review of your choice and customise the assets in terms of style and colours.

Once you’ve picked the content and style you like, you can download your marketing kit, all ready for you to use.

Latest Promotion Tools in Google My Business

Google recently made several updates to Google My Business to help small business owners. Some of these features include the ability to add photos to the carousel, choose a cover photo, display your business logo, create a short name/ URL and even send welcome offers to followers.

If you are one of the leading businesses in your area, Google My Business has another nifty little surprise in store for you. It now awards a Local Favourite Badge to the top 5% of local businesses in a niche.


These four tools are a fantastic addition to an already stellar line-up of business and marketing tools from Google. Be sure to give them a try. For assistance with web design or online marketing, contact Insight Multimedia today.

Credit: Bob Stokes