Answer an FAQ
Ask your customer care executives, sales reps and other customer-facing employees, what problems they hear about or what questions they get from customers.
Choose one of these questions and provide an in-depth answer. If you have an FAQ section on your site, you could even add a shortened version of this article to that page.
Highlight a Success Story
There’s no better way to show your customers how your product/service can improve their lives than by sharing success stories. Write up a case study that highlights the success story of one of your clients.
Introduce the situation, what their challenge was, and how your company resolved it for them. Include a quote from the client to add authenticity and credibility to your post. You could use this quote in the testimonial section too.
Do an Interview
Does a member of your team have an interesting background, specialised knowledge or a fresh perspective on a major issue? Perhaps you want to introduce a new employee? Make a list of questions and publish their answers in a question and answer format.
You could even enlist someone from your company to interview an important figure from your industry.
Many times, your audience is looking for instructions and directions on how to get something done. If they’ve got a question, they are looking for answers or at the bare minimum to be pointed in the right direction.
Although not too different from a How-To blog, a checklist or To-Do post typically focuses on how to get something done efficiently without forgetting anything.
Is there a news story or event that concerns your industry or business, such as a controversial event that has gone viral, or a news story or a recent trend?
Use your blog to share your unique perspective on the story. Share your opinion, explore the consequences of the event, or elaborate on how it can affect your customers.
Insight Multimedia can Help
For assistance with web design, content marketing or blog writing, contact Insight Media today.
Credit: Bob Stokes