Google Pay-Per-Click, commonly known as Google PPC, is an online advertising model that allows businesses to display their ads on Google’s search engine results pages (SERPs). It operates through the Google Ads dashboard, which is a powerful advertising platform that enables you to create, manage, and optimise your promotion/advert to appear on page one, as a ‘sponsored advert’ link above the standard search listings. In recent years PPC has become a more cost effective way to get listed on ‘page one’ rather than going to the expense of regular organic search engine optimisation. It has now become extremely expensive to get first page results from regular SEO work (getting backlinks and writing articles, etc). Due to the ever changing algorithms and web page rules that Google introduces on an ongoing basis, it now makes more sense to simply use Google PPC to get your ‘page one listing’. Which ‘suspiciously’… plays right into Google’s monetisation plans for their search engine, now that we have all become so dependent on it.