Why Website Maintenance Should Be A Priority For Your Business

Prioritise website maintenance! Evolve maintaining your website from an overlooked task to a priority. This blog post outlines everything! Keeping your website up to-date and secure is essential to running any business and fundamental to the long-term success of any website.

Websites are not a one-time investment; they should be seen as an ongoing essential part of any business. Neglecting them can result in significant consequences, such as security vulnerabilities, slow loading speeds, and presenting a lousy representation of the quality of your business with outdated content and broken pages/links. Let’s face it… a bad-looking website influences how we perceive a company’s reputation and ability. The move to make website maintenance necessary for your business will not be a regret!

That is why ongoing prioritising of website maintenance is vital for ensuring that your website remains in good health and continues to provide value to your business. Employing a professional company like INSIGHT to maintain your business website is an extremely cost-effective and highly beneficial asset to your business. At Insight Multimedia, we offer all our clients an annual SLA (Service Level Agreement). We maintain our client’s website security, carrying out day-to-day security checks and updating website core files and patches as security updates are released.

Emphasise your website’s up-keep; our SLA includes:

  • Website CMS Hosting, Security with Ongoing Support and Maintenance (12-month Contract)
  • Ongoing phone support in the use of WordPress Content Management System
  • Installation and Maintenance of annual Secure SSL Certificate on website server for Google security listing and in compliance with GDPR online form processing compliance.
  • Day-to-day monitoring of website plugins/modules and website security issues (12 Months)
  • Daily Security & file change monitoring (manual review of server log for any suspicious activity)
  • Daily website and database backups – for security and to assist/protect against potential website hacking attempts (rollback facility)
  • Advise and consult on new technologies and systems as they evolve

Neglecting website maintenance can lead to several issues, including decreased search engine rankings, increased vulnerability to cyber attacks, and reduced user experience. A well-maintained website, on the other hand, can enhance your online presence, attract more visitors, and boost your business’s credibility. Regular prioritising website maintenance is an investment in your online success and is critical for the long-term success of your business. Professional website maintenance is crucial for ensuring your website stays up-to-date, secure, and accessible to your audience. In this blog post, we will discuss the importance of website maintenance and provide tips on keeping your website in top shape.

Website maintenance is essential for security reasons.

As technology evolves, so do the methods of cyber attacks. Hackers are constantly looking for vulnerabilities to exploit, and an outdated website is an easy target. Regular website maintenance includes installing security updates and patches, which can help prevent cyber attacks and keep your website secure. In today’s digital age, cyber-attacks are a real threat that can harm your business’s reputation and bottom line. Hackers can exploit vulnerabilities in your website to steal sensitive information, install malware, or deface your website. By implementing proper website security measures, such as using SSL certificates, firewalls, and anti-virus software, you can prevent cyber attacks and protect your website and your customer’s data.

Furthermore, website security is crucial for building trust with your customers. By demonstrating that you take website security seriously, you can assure your customers that their data is safe and that they can confidently do business with you.

Prioritising website maintenance is also crucial for improving user experience.

Your website should be user-friendly, easy to navigate, and fast to load. Broken links, outdated content, and slow loading speeds can frustrate users, resulting in them leaving your site and potentially never returning. By prioritising performing regular website maintenance, you can ensure that your website is functioning correctly and providing users with a positive experience.

In addition to security and user experience, website maintenance is essential for search engine optimisation (SEO). Having an up-to-date website is crucial for increasing traffic to your website. Search engines like Google prioritise regularly updated websites with fresh, relevant content. By consistently updating your website with new content, you increase your chances of appearing at the top of search engine results pages. In addition, an up-to-date website provides a better user experience for your visitors. People are more likely to return to a regularly updated website with new information or features. By keeping your website up-to-date, you can showcase your business’s growth and expertise, which can help build credibility and attract new customers.

Good website maintenance can also help save you money in the long run. Neglecting website maintenance can lead to significant issues that can be costly to fix. For example, a website infected with malware may require a complete rebuild, which can be expensive and time-consuming. By prioritising regular website maintenance, you can catch and fix issues before they become significant problems, potentially saving you time and money in the long run.

To Wrap Things Up…

In today’s digital age, a website is often the first point of contact between a business and its customers. A poorly maintained website can harm your online reputation and negatively impact your business’s bottom line. Getting a good website maintenance contact with a reputable company like INSIGHT may be a task you have put on the long finger, but it is something you need to do TODAY. Website maintenance is a priority. A website SLA and maintenance contract guarantees you can provide visitors and customers with a positive online experience, improve your search engine rankings, and protect your website from cyber threats. In short, website maintenance is necessary for any business that wants to succeed online. So, take the steps to maintain your website correctly and invest in your online success. If you would like to receive some guidance on how to optimise the maintenance of your website, then get in contact with Insight Multimedia directly today.

Credit: Emily Murphy (insight team)