Opt for Uniqueness
Steer clear of domain names that are too similar to well-established websites. Even if your business surpasses the competition, having a similar domain name can confuse your customers and lead them to your competitors instead. Avoid plurals, misspellings, or slightly altered versions of existing sites. Take cues from Flickr’s experience, where a similar-sounding domain confused users. Choose a clear English name or a catchy abbreviation, and avoid complex wording or slang terms.
Consider Your Business Type and Goals
While .com domains are the most common, they might not always fit your business best. Depending on your organisation’s nature, opting for a .org domain can enhance credibility, especially for non-profit organisations. Similarly, if your company operates within a specific region, using a country-specific TLD (Top-Level Domain) like .ie for Ireland can strengthen your online presence.
Keep It Concise
Short and simple domain names are easier to remember and type, increasing the likelihood of users finding your site. Long, convoluted domain names are harder to recall and can negatively impact your SEO in the long run. For instance, choosing www.newcars.ie over www.newcarz4saleinireland.com makes it easier for users to remember and type. Avoid hyphens and other punctuation in your domain name, as they make it harder for users to recall and verbally share your site.
Avoid Exact Match Domains
Exact match domains, based solely on keywords you’re trying to rank for, may initially seem advantageous. However, Google’s exact match domain update in 2012 penalised such domains for keyword stuffing, affecting their search rankings. Instead of focusing solely on keywords, choose a domain name that reflects your company’s identity and is unique, memorable, and easy to spell.