Progress in Irish e-Commerce
Many retailers have launched fully-functional mobile apps while brick-and-mortar retailers are taking to multi-channel marketing. Click and collect services are becoming widely available, enabling retailers to maximise sales without incurring shipping fees, whilst the consumers have almost instantaneous access to products without needing to plan for deliveries.
Amazon is the leading player in e-commerce whilst UK-based online marketplaces have a strong hold over the market. More Irish companies are creating e-commerce stores taking inspiration from the online success of firms like Ryanair, Aer Lingus and Ticketmaster.
A Progressive, Supportive Government
The good news is that we have a supportive government. The Irish Government is progressive as well as facilitative so far as internet-related matters go. Ireland was among the first EU members to implement the Electronic Signatures Directive and we also have implemented the Electronic Commerce Directive. The government’s attitude towards technology is flexible and light.
The Department of Business, Enterprise and Innovation (DBEI) in partnership with Enterprise Ireland launched the Online Retail Scheme to address the growing need for improvement in online capabilities of the retail sector. With a total fund size of 1.25m, the fund aims to support retailers to create a more competitive online landscape.
The fund will enable retailers to increase customers whilst building a more resilient business in the global and domestic marketplace.