­The Benefits of Using Video on Your Website

The moment visitors land on your website, they are looking for a reason to stay. If you can give them a compelling reason to stay, they are likely to explore your website, move through the purchase funnel and take the desired action. The idea is to pique their curiosity, provide something engaging while creating a significant impact.

If you are looking for ways to get noticed and stand out from the crowd, video offers several benefits. It is an excellent way to grab attention, engage and convert your visitors into customers. Here are five benefits of using video on your website.

Deliver Your Message Quickly

Unless your visitors have some magical speed-reading skills, it’s safe to assume that they are likely to digest information they hear and see much faster compared to reading text.

This means that a video is a wonderful way to put your message across in a format your visitors will easily and quickly digest.

Of course, by all means, you should have text. However, a video is a great way to complement your copy and strengthen your message.

Videos By Insight

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Improve User Engagement

Video helps your visitors to focus on your message and stay on your site longer. This improved engagement will expose them to your products/services and lead them to take action.

With video, you are not just telling your visitors about your business or product/service but you are, in fact, showing them.

It’s Good for SEO

Search engines want to offer the best experience to their users. They are always looking for fresh and the most useful content for any given search query.

So every time you add fresh content even in the form of video, the search engines will take note. Your rankings in the search engines improve when you consistently and regularly add fresh content.

Include your target keywords in the title, tag and video description to improve your search engine visibility.

Social Proof

Social proof is a very powerful tool. Your visitors would prefer listening to other customers sharing their experience about your business rather than promotional content.

Testimonials work every time and more so when they are in a visual format.

Watching a real person speak about their experience signifies that it’s a genuine testimonial and not just a random, made-up testimonial.

Entertain Your Audience

Your video need not just be informative. Make it entertaining. Better yet, make it funny.

Unless, of course, your video is of legal or technical nature, you must take every effort to ensure the video is entertaining yet informative.

There’s no better way to leave a lasting impression on your audience than with engaging, entertaining content. When your viewers like something, they are sure to like and even share the video making it go viral. Wouldn’t that be awesome!

Connect with Your Visitors

A good way to build and strengthen the bond with your visitors is to use videos featuring your team. People like buying from people they are familiar with and what better way to familiarise them with your business than by introducing your team.

You could create videos about product demos, employee profiles, or even useful tips shared by your employees. No matter what the content is, when the video is delivered by your employees and team members, it will bring your visitors closer to your brand.

Give Your Brand an Edge

In a world that emulates everything, video is a wonderful way to stand out from the crowd and beat the competition. By creating quality videos featuring your employees, products and premises, you establish yourself as a brand that doesn’t shy away from doing things differently.