Looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.
When used well, Google My Business is a powerful marketing tool you can use to boost revenue and gain valuable insights about your customers.
A Google My Business listing allows you to:
- Curate customer videos, photos and other user-generated content.
- Control, display and index important business information.
- Interact with prospective customers.
- Manage your online review reputation.
- Gather insights about how your customers are landing on your website.
Once you’ve set up your GMB listing, you can optimise it to ensure you have everything in place to connect with your audience, improve your online presence and build your brand and reputation.
How to Set Up Your Google My Business Listing?
To create a Google My Business page, visit Google My Business and sign in to your Google account.
Once logged in, type in your business name or choose an option from the drop-down list that appears as you type.
Choose a service area or fill in your business address and decide whether you want to show your business location on Google Maps. Choose an appropriate category, enter your website URL or phone number and click Finish.
You may even use Google Maps to add your business. Simply enter your business address or choose Add your “business” from the left-hand-side menu. Alternatively, right-click anywhere on the map and choose “Add your business”, from the menu that pops up. Now follow the instructions to create your GMB listing.
If your business already has a GMB listing that you didn’t create, be sure to claim the listing. This way, you can not only make the necessary changes to ensure the information is accurate but you can be sure only you have the ability to edit the listing.
Once you’ve claimed or set-up your listing, you must verify your Google My Business listing via phone, email or Google Search Console. Verifying the location of your business, enhances your chances of showing up in local search results for your locality.
Once the account has been set up, take some time to optimise the listing to gain traction and improve your visibility.