Here are some problems you may face with an outdated or bad web design:
First impressions have a permanent impact on your brand. One study finds that subsequent impressions won’t make a difference in user perception. So if your users have had a poor first impression, their perception won’t change even if the subsequent impressions are far better.
Trust and Credibility
Did you know that 38% of visitors will leave your site if they don’t find it attractive enough?
The quality of your website’s design directly affects the trust factor of your brand. A poorly designed website will have a hard time earning the trust of your visitors.
If your website is outdated, your visitors may assume you are out of business. Worse yet, they may begin to doubt your credibility as a business. If your business can’t afford to invest in a redesign, how could they trust you to deliver a high-quality product/service?
The first impression that a visitor gets from your website will have a priming effect on their perception about your business and how they perceive future interactions with your brand. Studies suggest that positive priming can improve user experience satisfaction whereas poor first impressions can significantly affect user satisfaction.
Your Online Presence
If your website is not keeping up with the latest web design standards (such as mobile responsive design, HTTPS, fast page load speed, etc.), it could hurt your business dramatically. Moreover, an outdated user interface can also adversely affect your online presence
The search engines are always evolving, constantly looking for ways to provide the best experience to their users. If your website design does not comply with the latest design standards, you will have a hard time ranking in the top spot of the search engine result pages (SERPs).