Common Reasons Why People May Leave Your Website

People who browse the Internet in 2016 love easy and quick content. If your website could be faster and easier to navigate, you’ll quickly lose viewers, so it’s essential to optimise it. Below is a list of reasons people may leave your website after availing of your products or services.

Loading Time: Your website takes too long to load

Slow loading time frustrates your site visitors and affects conversion rate and company perception. If you want visitors to stay on your website, you must prioritise your website’s load performance. Image size, coding and videos are some factors that can impact your site’s performance. 47% of users expect a web page to load in at least two seconds; otherwise, they may exit your website.


Accessibility: Your website is not optimised for mobile and other devices

Apart from slow loading, the next problem is good visibility and accessibility. With smartphone users soaring, tablet users sharply rising, and new devices constantly released, it is essential to have a website that responds to all demands. Ensure that your website is built with a responsive web design to adapt to all devices accessing it; otherwise, device users may leave your website.


Navigation: Your website is complex to navigate

The best way to approach this is to go through your website as if you were a potential customer for the first time. Figure out how quickly you can get the required information, how many clicks are needed and if you can find your way back to the previous pages. Not only is unclear navigation bad for your on-site experience, but also bad for SEO. You must ensure your content is well sign-posted, and your valuable users stay aware of a maze of content.


Lousy Content: Your website has boring or irrelevant content

Nowadays, users need more time to sit down and read through lots of content. They will scan through it and find the essential parts. Make your content more interesting by making it more relatable to the user. Remember, 40% of visitors don’t return to a website after having a negative experience, so keep everyone keen and cut down on the waffle.


Clear Information: Your website doesn’t explain what your company does or what is the Call to Action

It could be more enjoyable to click around a company’s website and get a clear sense of its offers. The best websites clearly explain who they are, what they do, and what visitors can do there. Just as necessary are the actions. Interestingly, 80% of small business websites do not have a call to action. Your customers won’t take action if you don’t prompt them to, so end every sales page, blog post, product page, and so on with a relevant call-to-action that’ll encourage visitors to take action or to stay on your website.


Distraction: Your Website has too many pop-ups

Excessive pop-ups prompting the user to sign up for things can interrupt the reading experience and be very annoying. It also portrays your company as needy. Instead, it would help if you used them in moderation so you are not distracting your visitors with content they may not be interested in. Another option would be to use these pop-ups smartly, for instance, displaying them when a user has visited your site, a cookies policy or the need to sign up for your newsletter if necessary.