A 2018 Deloitte study recently revealed that 93% of Irish consumers have ‘access to’ or ‘own a smartphone’. Furthermore, another study found that 86% of the Irish population regularly uses their mobile devices to surf the web.

There are several aspects of a successful website. Enough has already been spoken about the need for easy navigation, prominently visible contact details, mobile-friendly design and user-friendly layout. However, one aspect that’s frequently ignored is the quality of imagery used on a website.

It’s a subtle difference but an important one—understanding searcher intent can improve your search rank, help you reach your target audience, and give your site visitors a better user experience.

So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...

Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.

Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.

Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.

Apply for a Local Enterprise Online Trading Voucher of up to €2,500

To empower the online presence of small Irish businesses, Online Trading Vouchers are now accessible in Cork City and County, providing a value of €2,500 or up to 50% of the […]

According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web. In this regard, website accessibility encompasses all conditions that affect access to the web, including visual, auditory, physical, speech, cognitive, and neurological disabilities.

In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.

WordPress 4.5 Unveiled: What’s New for Users and Developers

WordPress enthusiasts, rejoice! WordPress 4.5 has been released, bringing many enhancements and improvements that promise to make life easier for writers, editors, designers, and developers.

While this update may not introduce groundbreaking changes, it’s packed with small yet impactful upgrades to […]

The Web Designer’s Handbook for Social Media Success

With a flood of new social networks emerging, it’s easy to feel overwhelmed and unsure of where to focus your efforts. Yet, social media has become an integral part of our daily lives, making it essential for web designers to understand its significance. In […]

Cork Guinness Jazz Festival 2016: A Grand Celebration of Global Jazz Excellence

The 2016 edition of the Cork Guinness Jazz Festival, Ireland’s most significant jazz event, will commence this month, from October 28th to 31st. This event is considered one of the grandest festivals to date. It is a collaboration between the Cork […]

Ways to Boost Traffic to Your Small Business Website

Recent research from the Small Business Authority (SMA) reveals that less than half of small businesses consider search engine traffic a crucial source for new business opportunities. This marks a notable shift, as only 36% felt similarly last year. Additionally, only 17% of […]

#NDW16

National Digital Week is set to return to Skibbereen this November, running from the 10th to the 12th in the heart of West Cork.

The 2016 edition of National Digital Week promises an impressive lineup of over 70 world-class speakers. Start-ups and industry leaders will deliver talks and engage in panel discussions […]

Essential Guidelines for Selecting the Perfect Domain Name

Your domain name is more than just a web address; it’s your online identity and a vital aspect of your website’s success. Choosing the right domain name makes it easy for people to remember and find your site when they need your services. Here […]

Top 12 Causes Behind Frequent Uninstallation of Mobile Apps

In the vast ecosystem of mobile applications, only a tiny fraction manages to hold onto users’ devices for a significant duration. Surprisingly, statistics indicate that many installed apps meet a swift demise, being uninstalled shortly after download. Users quickly hit the uninstall button, whether due […]

Cork Culture Night News

Cork Culture Night 2016 will unfold on Friday, September 16th, from 5 pm to 11 pm. While admission to Culture Night is free, some venues may require advance booking, so be sure to check the listings for specific details.

From the nation’s capital to county towns, participation is […]

Optimising Website Performance: 3 Image Tips for Lightning-Fast Load Times

In the digital age, where attention spans are dwindling, and competition is fierce, every second counts when it comes to website loading speeds. While crucial for engaging users and conveying your brand’s message, images can ironically become the culprit behind sluggish website […]

Have you been celebrating Cork Craft Month 2016?

Our Client APC have been shortlisted in the Web Awards 2016 for ‘Best Science and Technology’ Site

Our esteemed client, APC, has earned a spot in the Web Awards 2016’s ‘Best Science and Technology’ Site category.

We extend our heartfelt congratulations to APC (UCC) for their nomination in the ‘Best Science & Technology […]

Navigating the Landscape of Website Mockup Creation

Embarking on the journey of creating website mockups unveils myriad options, each bearing its unique advantages and considerations. The quest for the ideal method hinges upon a delicate balance between personal preferences, project requirements, and design aspirations. In this comprehensive exploration, we delve into […]

Insight has been shortlisted for Best Web Development Agency for The Dot IE Net Visionary Awards 2016

We have some big news today! Insight Multimedia has been shortlisted in the ‘Best Web Development Agency’ category of The Dot IE Net Visionary Awards 2016. We are shortlisted with four Dublin-based agencies and a fifth from […]

Web Design Predictions 2017 – What Will Come and Go

Even though we’re only 2/3’s of the way into 2016, here at Insight we’re already looking at the future of Web Design. So much has happened this year already like the domination of Mobile-First Design, Flat Design and Micro-Interactions to name a few, that […]

The Importance of Maintaining your Website

Giving Your Website the Attention It Deserves
Maintaining your website regularly is crucial for its success. While setting up your website is essential, the ongoing care and attention make it shine and attract customers. Here are five simple reasons why you should keep your […]

Embracing the Shifting Landscape of Photography Trends

In the dynamic realm of photography, staying ahead of the curve isn’t just about following trends; it’s about setting new standards and pushing boundaries. Whether you’re a seasoned professional, an occasional enthusiast, or someone with a smartphone, being aware of the latest trends can empower […]

A Renewed Identity: Netflix’s Latest Branding Move

To refresh its image, Netflix has unveiled a new logo mark, or perhaps, a condensed logotype – the latest development in the ongoing saga of logo updates that have characterised 2016. The focal point of this update is a sleek “N” rendered in a […]

Unlocking the Hidden Powers of Your Browser

Have you ever thought about the vast capabilities hiding within your humble browser? While it’s easy to view browsers as mere portals to the internet, they are powerful tools capable of much more than meets the eye. In this article, we’ll delve into some lesser-known […]

Common Reasons Why People May Leave Your Website

People who browse the Internet in 2016 love easy and quick content. If your website could be faster and easier to navigate, you’ll quickly lose viewers, so it’s essential to optimise it. Below is a list of reasons people may leave your website […]

Unveiling the Pros and Cons of One-Page Websites

Whether embraced with enthusiasm or met with scepticism, the prevalence of one-page themes in web design is undeniable. The discourse surrounding the merits and drawbacks of one-page websites transcends mere personal preferences. It is a deliberation rooted in the quest to guide you, the […]

Convincing Clients of WordPress Excellence

In our pursuit of exceptional websites, some clients may remain indifferent to the tools we use, while others, armed with some knowledge, express scepticism, especially towards WordPress. As dedicated WordPress enthusiasts here at Insight, conveying the reasons behind our preference can be challenging amid our daily immersion […]

Riding the SEO Wave: Navigating 2016 with Precision

Digital landscapes are continually evolving, and Search Engine Optimisation (SEO) has become paramount for businesses striving to carve a niche in the online sphere. As we embark on the journey of 2016, the significance of SEO amplifies, transcending beyond mere website visibility. It […]

Latest Digital Marketing News

Let’s look at the latest insights and updates in the digital world. From Twitter’s groundbreaking features to the soaring costs of Super Bowl commercials and Google’s recent algorithm changes, this compilation provides a snapshot of key developments. Explore the growing influence of Facebook on advertisers’ budgets, Snapchat’s challenge […]

Social Media Trends to Watch in 2016

Staying ahead of the curve is not just a choice but a necessity for businesses aiming to thrive in the digital landscape. As we delve into 2016, a pivotal year for the evolution of online engagement, it becomes increasingly apparent that traditional approaches to social […]

Effectively Planning a New Website Project

Success in a website project hinges on meticulous planning, especially for those unfamiliar with web design and development. Navigating the technical and marketing aspects can be daunting, but with careful consideration and realistic expectations, you can pave the way for a successful outcome. The following points aim to […]