People who browse the Internet in 2016 love easy and quick content. If your website is slow or hard to navigate, you’ll quickly lose viewers so it’s important to keep optimised. Below is a list of reasons why people may leave your website below availing of your products or services.
Loading Time: Your website takes too long to load
Slow loading time frustrates your site visitors and affects conversion rate and company perception. If you want visitors to stay on your website you will have to put your website’s load performance as a priority. Image size, coding and videos are some of the factors that can have an impact on your sites performance. 47% of users expect a web page to load in at least two seconds, otherwise they may exit your website.
Accessibility: Your website is not optimised for mobile and other devices
Apart from slow loading the next problem is good visibility and accessibility. With the number of smart phone user’s now soaring, tablet users sharply on the rise and new devices released constantly, it is important to have a website that responds to all demands. Make sure that your website is built with responsive web design so that it adapts to all devices accessing it otherwise device users may leave your website.
Navigation: Your website is difficult to navigate
The best way to approach this is to go through your website as if you were a potential customer on the site for the first time. Figure out how quickly you can get to the information you require, how many clicks were needed and if you can find your way back to the previous pages. Not only is unclear navigation bad for your on-site experience but it’s also bad for SEO as well. You need to make sure your content is well sign-posted and that your valuable users don’t get lost in a maze of content.
Bad Content: Your website has boring or irrelevant content
Nowadays users have less time to sit down and read through lots of content. They will scan through it and find the important parts. Make your content more interesting by making it more relateable to the user. Remember 40% of visitors don’t return to a website after having a negative experience so keep everyone keen and cut down on the waffle.
Clear Information: Your website doesn’t explain what your Company does or what are the Call to Actions
It’s really annoying to click around a company’s website and not get a clear sense of what the company actually offers. The best websites clearly explain who they are, what they do, and what the visitor can do there. Just as important are the call-to-actions. Strangely enough, 80% of small business websites do not have a call to action. Your customers won’t take action if you don’t prompt them to, so end every sales page, blog post, product page, and so on with a relevant call-to-action that’ll encourage visitors to take action or to stay on your website.
Distraction: Your Website has too many pop-ups
Excessive pop-ups prompting the user to sign up for things, can interrupt the reading experience and be very annoying. It also portrays your company as needy. Instead you should use them in moderation so you are not distracting your visitors with content they may not be interested in. Another option would be to use these pop-ups in a smart way, for instance displaying them when a user has visited your site previously, a cookies policy or the need to sign up to your newsletter if absolutely necessary.