Blog posts based on the topic of Marketing
September 2nd, 2023|
A silent revolution is unfolding in the heart of our bustling cities and the quiet corners of our homes. It's a symphony of connections, a dance of data, and a tapestry of technology that weaves itself into the very fabric of our lives.
August 16th, 2023|
Businesses rely heavily on technology and interconnected systems, and the significance of cybersecurity has never been more essential. Just as a fortress safeguards a kingdom from external threats, cybersecurity shields businesses from the danger of cybercriminals.
August 2nd, 2023|
Welcome to our blog, where we dive into the world of digital marketing and equip small businesses with the essential tools and tricks they need to thrive in the ever-evolving online landscape. In today's digital age, having a strong online presence is no longer a luxury but a necessity for businesses of all sizes. However, for smaller businesses with limited resources and expertise, navigating the complex world of digital marketing can be daunting.
July 4th, 2023|
Where information spreads rapidly and opinions can make or break a reputation, online reputation management has become a critical aspect of personal and business success. A strong online reputation can attract customers, build trust, and open up opportunities, while a negative one can tarnish your image and impact your bottom line.
June 20th, 2023|
Having a strong online presence is vital for the success of any business or organisation. A website acts as the gateway to connect with customers, promote products or services, and share valuable information. However, simply having a website is not enough; ensuring the quality, accuracy, and relevance of the content displayed on your site is equally important.
May 21st, 2023|
Welcome to the future of web design! In the ever-evolving digital landscape, where user experience reigns supreme, effective navigation plays a pivotal role in creating seamless and intuitive browsing experiences. In the year 2023, we find ourselves at the forefront of technological advancements that are transforming the way users interact with websites.
April 17th, 2023|
In today's digital age, a business's online presence is more important than ever. With countless websites competing for attention, it's crucial for businesses to prioritise website performance to stay ahead of the competition.
March 16th, 2023|
Running a successful business requires adaptability and a keen understanding of the ever-changing market dynamics. As times change, consumer preferences evolve, and competition intensifies, businesses often find themselves at a crossroads, wondering whether it's time to embark on a rebranding journey.
February 10th, 2023|
The world of web design and development has been forever changed by the emergence of Artificial Intelligence (AI). As this remarkable technology continues to evolve, it brings with it a multitude of advancements that revolutionise the way websites are created, optimised, and experienced.
January 16th, 2023|
Cork City, known for its vibrant culture, thriving business community, and entrepreneurial spirit, is an ideal location for starting and growing a business. Whether you're a budding entrepreneur or an established business owner, this blog post aims to provide you with valuable tips and resources to enhance your success in Cork City's competitive business landscape.
December 5th, 2022|
In today's digital age, where websites have become the gateway to information, products, and services, the importance of user experience cannot be overstated. Websites that are difficult to navigate or understand can leave users frustrated and quickly drive them away.
October 17th, 2022|
In today's digital age, where websites play a significant role in our lives, it is crucial to prioritise accessibility when designing and developing online platforms. Accessibility ensures that people with disabilities can access and use websites effectively, allowing them to navigate, interact, and engage with online content just as easily as anyone else.
September 28th, 2022|
Are you considering WordPress for your new website? In this brief WordPress review, we outline the pros and cons of WordPress to help you make an informed decision. By the end of this blog post, you will be able to decide whether WordPress is right for your business.
August 20th, 2022|
Live video has become so popular that it stands to bring in 17% of all internet traffic in 2022. Moreover, people prefer spending more time watching live videos than recorded videos.
July 15th, 2022|
Your marketing strategy may include a combination of advertising, emails, events, social media and other techniques. However, one focused release in the media can deliver explosive results, resulting in an increase of enquiries and sales. Better yet, coverage by the media can elevate your business to a whole new level.
June 20th, 2022|
In the ever-evolving realm of visual communication, graphic designers are the unsung heroes, wielding their artistic prowess to transform ideas into captivating designs. Behind their seemingly flawless creations lies a world of challenges and obstacles, known only to those who bear the mantle of visual storytellers.
April 10th, 2022|
Motion UI is a design technique that has recently gained significant popularity in web development. It uses animations, transitions, and other visual effects to create a dynamic and engaging user experience. Motion UI can guide users through a website, draw attention to important information, and make interactions more intuitive and enjoyable.
March 5th, 2022|
Web applications have become an integral part of our daily lives, providing us with essential tools to enhance our productivity, stay connected with others, and manage our tasks and projects. With an abundance of web apps available, it can be challenging to determine which ones are the most popular and useful for our needs.
February 2nd, 2022|
When it comes to online marketing, two strategies that businesses often consider are organic search engine optimisation (SEO) and Google pay per click (PPC) advertising
January 9th, 2022|
Maintaining a website is often an overlooked task for the majority of website owners, but it is an essential practice for the long-term success of any website. Websites are not a one-time investment, and neglecting them can result in significant consequences, such as security vulnerabilities, slow loading speeds, and outdated content.
April 6th, 2021|
While shops are starting to reopen across the country, many business owners are starting to think about moving online to set up an ecommerce store for the first time.
February 18th, 2021|
The coronavirus pandemic took many businesses by surprise, and worse yet, forced many businesses to fold. Business survival is no mean feat, with a lot of factors at play. But the pandemic made business survival hard for many business owners.
October 5th, 2020|
Competition is everywhere, even in the digital realm. Ad placement, traffic, followers or sales – there’s no aspect of your business that you don’t have to compete with others. You can use your competitors’ efforts to your advantage through competitor analysis.
April 3rd, 2020|
Here at Insight Multimedia, we are blessed to have the best clients. We are also quite good at the whole client/agency relationship, and have fostered long-term relationships with many of our clients. We love all our clients but we also recognise that not all clients and digital agencies have a smooth relationship.
March 23rd, 2020|
Insight is 100% operational during the COVID-19 emergency. We understand the importance of the online side of your business and your digital communication during this difficult period. We know that you depend on your web and digital services agency providing you with reliable ...
March 20th, 2020|
For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.
March 6th, 2020|
For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.
February 10th, 2020|
For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.
February 3rd, 2020|
Your website is a highly valuable marketing tool for your business. A well thought out website that represents your brand and addresses your customers’ needs is likely to generate sales, but building an effective online presence is easier said than done. It calls for seamless integration of design and marketing principles.
January 6th, 2020|
A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your search engine rankings and generate quality traffic to your site.
November 29th, 2019|
If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.
November 21st, 2019|
If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.
October 9th, 2019|
Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver. You have launched your new website. It’s finally done. Fantastic! You’re wondering, “now what?” Launching a business website is a necessity in today’s internet focused society. It can help you reach your target audience, build your brand identity, improve ...
September 2nd, 2019|
Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver.
August 30th, 2019|
Every year, Google comes up with a new ranking factor. In 2014, it was HTTPS. In 2015, it was mobile-friendliness. In 2016, we saw the introduction of RankBrain. In 2017, the push for HTTPS was at its peak. In 2018, mobile page load speed was a huge criterion.
June 14th, 2019|
There are several aspects of a successful website. Enough has already been spoken about the need for easy navigation, prominently visible contact details, mobile-friendly design and user-friendly layout. However, one aspect that’s frequently ignored is the quality of imagery used on a website.
March 7th, 2019|
It’s a subtle difference but an important one—understanding searcher intent can improve your search rank, help you reach your target audience, and give your site visitors a better user experience.
December 6th, 2018|
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
November 15th, 2018|
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
October 23rd, 2018|
Does your website have an FAQ (frequently asked questions) page? If not, it probably should. Here are 9 reasons you should consider creating an FAQ page for your website.
October 2nd, 2018|
An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website. If you are looking for web development, web design or website designers in Ireland, get in touch with Insight Multimedia web design Cork to discuss your project today.
September 25th, 2018|
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionised how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
May 8th, 2018|
The GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will take effect after a two-year transition period and, unlike a Directive it does not require any enabling legislation to be passed by government; meaning it will be in force May 2018.
April 10th, 2017|
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.
April 3rd, 2017|
How to write clickbait-free headlines Content is design, and our content is full of clickbait, these days. Sadly, there are many sites that are still using this technique to draw traffic to their pages. That should bother you. At [...]
February 24th, 2017|
WordPress 4.5 launched WordPress 4.5 is out, and all over the world, writers, editors, designers, and developers rejoice! Or, you know, scramble to update their themes and plugins, as the case may be. As features go, this [...]
December 20th, 2016|
The web designer’s guide to social media With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a significant benefit of being a [...]
September 22nd, 2016|
Email finally wakes up to responsive design Email is far older than the web; introduced in 1972, anyone who’s ever tried designing for email can be forgiven for assuming that it hasn’t had an update since. It’s [...]
September 19th, 2016|
How To Get More Traffic To Your Small Business Website According to new research from the SMA (Small Business Authority) less than half of small businesses feel that search engine traffic is an important source for new business opportunities. [...]
May 8th, 2016|
5 Ways Google Analytics Can Save your Business Money and Increase Traffic Google Analytics was created by Google just over ten years ago and quickly became the world’s most popular tool for measuring website traffic. Whether you are an [...]
March 4th, 2016|
How to Create More Engaging Facebook Posts Facebook is simple, you update your wall and people will flock to your page and respond, right? That is the dream that every business owner believes before they get started; or [...]
February 20th, 2016|
Reasons Why You Should Pay For Social Media Advertising It can be frustrating sharing content online and receiving very little traffic. You might share more content over time and continue getting the same results. While having great content is key, promoting that [...]
February 11th, 2016|
Some Popular SEO Tips for 2016 SEO this year will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. [...]
February 3rd, 2016|
Digital Marketing News You Need To Know Have you ever wondered how much it costs to put your advertisement into the Superbowl or who is trying to take the number one spot in advertising? Catch up on the [...]
January 23rd, 2016|
Top 10 Social Media Trends to expect in 2016 Is your business looking to keep on top of their Social Media Platforms this year? There's a lot of emerging trends in 2016 which you should take a look at [...]
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