Blog posts based on the topic of Marketing

11 Social Media Mistakes That May Be Hurting Your Business

2019-01-22T16:08:28+01:00January 22nd, 2019|

Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.

11 Tips for Creating Social Videos Your Customers Will Want to Watch

2019-01-11T15:51:24+01:00January 11th, 2019|

Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.

How to Turn Negative Comments and Reviews into a Positive for Your Business

2018-12-13T12:45:36+01:00December 12th, 2018|

No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.

11 New Google Features You Can Use to Market Your Small Business

2018-12-07T09:50:34+01:00December 6th, 2018|

Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.

8 Signs It’s Time to Redesign Your Website

2018-10-26T17:14:36+01:00October 2nd, 2018|

An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website. If you are looking for web development, web design or website designers in Ireland, get in touch with Insight Multimedia web design Cork to discuss your project today.

How (and When) to Use Bots for Your Business

2018-09-25T16:12:16+01:00September 25th, 2018|

Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionised how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.

GDPR FAQs

2018-09-11T11:15:56+01:00May 8th, 2018|

The GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will take effect after a two-year transition period and, unlike a Directive it does not require any enabling legislation to be passed by government; meaning it will be in force May 2018. 

5 Ways to Elevate your Social Media Content

2017-12-12T18:02:27+01:00April 10th, 2017|

In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.

How to write clickbait-free headlines

2017-12-12T18:02:28+01:00April 3rd, 2017|

How to write clickbait-free headlines Content is design, and our content is full of clickbait, these days. Sadly, there are many sites that are still using this technique to draw traffic to their pages. That should bother you. At [...]

WordPress 4.5 launched

2017-12-12T18:02:28+01:00February 24th, 2017|

WordPress 4.5 launched WordPress 4.5 is out, and all over the world, writers, editors, designers, and developers rejoice! Or, you know, scramble to update their themes and plugins, as the case may be. As features go, this [...]

The web designer’s guide to social media

2017-12-12T18:02:28+01:00December 20th, 2016|

The web designer’s guide to social media With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a significant benefit of being a [...]

Email finally wakes up to responsive design

2017-12-12T18:02:29+01:00September 22nd, 2016|

Email finally wakes up to responsive design Email is far older than the web; introduced in 1972, anyone who’s ever tried designing for email can be forgiven for assuming that it hasn’t had an update since. It’s [...]

How To Get More Traffic To Your Small Business Website

2017-12-12T18:02:30+01:00September 19th, 2016|

How To Get More Traffic To Your Small Business Website According to new research from the SMA (Small Business Authority) less than half of small businesses feel that search engine traffic is an important source for new business opportunities. [...]

How to Create More Engaging Facebook Posts

2017-12-12T18:02:39+01:00March 4th, 2016|

How to Create More Engaging Facebook Posts Facebook is simple, you update your wall and people will flock to your page and respond, right? That is the dream that every business owner believes before they get started; or [...]

Reasons Why You Should Pay For Social Media Advertising

2017-12-12T18:02:39+01:00February 20th, 2016|

Reasons Why You Should Pay For Social Media Advertising It can be frustrating sharing content online and receiving very little traffic. You might share more content over time and continue getting the same results. While having great content is key, promoting that [...]

Some Popular SEO Tips for 2016

2017-12-12T18:02:40+01:00February 11th, 2016|

Some Popular SEO Tips for 2016 SEO this year will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. [...]

Digital Marketing News You Need to Know

2017-12-12T18:02:40+01:00February 3rd, 2016|

Digital Marketing News You Need To Know Have you ever wondered how much it costs to put your advertisement into the Superbowl or who is trying to take the number one spot in advertising? Catch up on the [...]

Top 10 Social Media Trends for 2016

2017-12-12T18:02:40+01:00January 23rd, 2016|

Top 10 Social Media Trends to expect in 2016 Is your business looking to keep on top of their Social Media Platforms this year? There's a lot of emerging trends in 2016 which you should take a look at [...]