Blog posts based on general topics
September 2nd, 2023|
A silent revolution is unfolding in the heart of our bustling cities and the quiet corners of our homes. It's a symphony of connections, a dance of data, and a tapestry of technology that weaves itself into the very fabric of our lives.
August 16th, 2023|
Businesses rely heavily on technology and interconnected systems, and the significance of cybersecurity has never been more essential. Just as a fortress safeguards a kingdom from external threats, cybersecurity shields businesses from the danger of cybercriminals.
August 2nd, 2023|
Welcome to our blog, where we dive into the world of digital marketing and equip small businesses with the essential tools and tricks they need to thrive in the ever-evolving online landscape. In today's digital age, having a strong online presence is no longer a luxury but a necessity for businesses of all sizes. However, for smaller businesses with limited resources and expertise, navigating the complex world of digital marketing can be daunting.
July 4th, 2023|
Where information spreads rapidly and opinions can make or break a reputation, online reputation management has become a critical aspect of personal and business success. A strong online reputation can attract customers, build trust, and open up opportunities, while a negative one can tarnish your image and impact your bottom line.
June 20th, 2023|
Having a strong online presence is vital for the success of any business or organisation. A website acts as the gateway to connect with customers, promote products or services, and share valuable information. However, simply having a website is not enough; ensuring the quality, accuracy, and relevance of the content displayed on your site is equally important.
May 21st, 2023|
Welcome to the future of web design! In the ever-evolving digital landscape, where user experience reigns supreme, effective navigation plays a pivotal role in creating seamless and intuitive browsing experiences. In the year 2023, we find ourselves at the forefront of technological advancements that are transforming the way users interact with websites.
April 17th, 2023|
In today's digital age, a business's online presence is more important than ever. With countless websites competing for attention, it's crucial for businesses to prioritise website performance to stay ahead of the competition.
March 16th, 2023|
Running a successful business requires adaptability and a keen understanding of the ever-changing market dynamics. As times change, consumer preferences evolve, and competition intensifies, businesses often find themselves at a crossroads, wondering whether it's time to embark on a rebranding journey.
February 10th, 2023|
The world of web design and development has been forever changed by the emergence of Artificial Intelligence (AI). As this remarkable technology continues to evolve, it brings with it a multitude of advancements that revolutionise the way websites are created, optimised, and experienced.
January 16th, 2023|
Cork City, known for its vibrant culture, thriving business community, and entrepreneurial spirit, is an ideal location for starting and growing a business. Whether you're a budding entrepreneur or an established business owner, this blog post aims to provide you with valuable tips and resources to enhance your success in Cork City's competitive business landscape.
December 5th, 2022|
In today's digital age, where websites have become the gateway to information, products, and services, the importance of user experience cannot be overstated. Websites that are difficult to navigate or understand can leave users frustrated and quickly drive them away.
November 14th, 2022|
In today's fast-paced digital world, where online presence is essential for businesses and individuals alike, the importance of a captivating website cannot be overstated. A website serves as the virtual front door to your brand, offering visitors a glimpse into your identity, values, and offerings. It's the place where potential customers form their first impression and make decisions about engaging further.
October 17th, 2022|
In today's digital age, where websites play a significant role in our lives, it is crucial to prioritise accessibility when designing and developing online platforms. Accessibility ensures that people with disabilities can access and use websites effectively, allowing them to navigate, interact, and engage with online content just as easily as anyone else.
September 28th, 2022|
Are you considering WordPress for your new website? In this brief WordPress review, we outline the pros and cons of WordPress to help you make an informed decision. By the end of this blog post, you will be able to decide whether WordPress is right for your business.
August 20th, 2022|
Live video has become so popular that it stands to bring in 17% of all internet traffic in 2022. Moreover, people prefer spending more time watching live videos than recorded videos.
July 15th, 2022|
Your marketing strategy may include a combination of advertising, emails, events, social media and other techniques. However, one focused release in the media can deliver explosive results, resulting in an increase of enquiries and sales. Better yet, coverage by the media can elevate your business to a whole new level.
June 20th, 2022|
In the ever-evolving realm of visual communication, graphic designers are the unsung heroes, wielding their artistic prowess to transform ideas into captivating designs. Behind their seemingly flawless creations lies a world of challenges and obstacles, known only to those who bear the mantle of visual storytellers.
April 10th, 2022|
Motion UI is a design technique that has recently gained significant popularity in web development. It uses animations, transitions, and other visual effects to create a dynamic and engaging user experience. Motion UI can guide users through a website, draw attention to important information, and make interactions more intuitive and enjoyable.
March 5th, 2022|
Web applications have become an integral part of our daily lives, providing us with essential tools to enhance our productivity, stay connected with others, and manage our tasks and projects. With an abundance of web apps available, it can be challenging to determine which ones are the most popular and useful for our needs.
February 2nd, 2022|
When it comes to online marketing, two strategies that businesses often consider are organic search engine optimisation (SEO) and Google pay per click (PPC) advertising
January 9th, 2022|
Maintaining a website is often an overlooked task for the majority of website owners, but it is an essential practice for the long-term success of any website. Websites are not a one-time investment, and neglecting them can result in significant consequences, such as security vulnerabilities, slow loading speeds, and outdated content.
November 2nd, 2021|
Looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.
October 26th, 2021|
A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your rankings in the search engines and generate quality traffic to your site.
April 6th, 2021|
While shops are starting to reopen across the country, many business owners are starting to think about moving online to set up an ecommerce store for the first time.
February 18th, 2021|
The coronavirus pandemic took many businesses by surprise, and worse yet, forced many businesses to fold. Business survival is no mean feat, with a lot of factors at play. But the pandemic made business survival hard for many business owners.
February 1st, 2021|
The coronavirus pandemic has changed the way companies operate. During these tough times, where ‘work from home’ is the new normal and ‘business as usual’ isn’t a reality, it might be tempting to cut off your marketing budget.
October 12th, 2020|
LinkedIn accounts for 97% of the social media leads of a business. LinkedIn works and works big time. But the traditional advice – join, stay active and generate leads – won’t deliver the results you seek.
October 5th, 2020|
Competition is everywhere, even in the digital realm. Ad placement, traffic, followers or sales – there’s no aspect of your business that you don’t have to compete with others. You can use your competitors’ efforts to your advantage through competitor analysis.
September 30th, 2020|
Google needs no introduction. The search giant sees more than 4.5 billion searches a day. But it has a lot more to offer than just search. Google offers a ton of business tools that prove extremely valuable to any marketer looking to improve their online presence.
May 5th, 2020|
During the current COVID-19 coronavirus lockdown many employees are now working from home. Some are finding it 'wonderful' and prefer it and others are finding it 'awful' and can't wait to get back to their old work desk. Which one are you ?
April 15th, 2020|
The world, as we know it, has changed drastically over the last several weeks owing to the coronavirus outbreak. It has brought out the best in humanity in many ways, yet many fraudsters and hackers are using this emergency to carry out scams.
April 3rd, 2020|
Here at Insight Multimedia, we are blessed to have the best clients. We are also quite good at the whole client/agency relationship, and have fostered long-term relationships with many of our clients. We love all our clients but we also recognise that not all clients and digital agencies have a smooth relationship.
March 23rd, 2020|
Insight is 100% operational during the COVID-19 emergency. We understand the importance of the online side of your business and your digital communication during this difficult period. We know that you depend on your web and digital services agency providing you with reliable ...
March 20th, 2020|
For a small business, budget is always a constraint. Marketing your products/services effectively can seem like a daunting task. You’re always looking for ways to make the most of every penny spent on advertising and marketing. Here are six online marketing tips to grow your business.
January 4th, 2019|
Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.
August 27th, 2018|
Have you performed a mobile speed test lately? How does your website rank? A slow website can turn mobile users away. Ideally, you want your design to load just as quickly for 3G users on phones as it does for desktop users on Wi-Fi.
June 30th, 2018|
We call the new editor Gutenberg. The entire editing experience has been rebuilt for media rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living.
May 8th, 2018|
The GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will take effect after a two-year transition period and, unlike a Directive it does not require any enabling legislation to be passed by government; meaning it will be in force May 2018.
January 22nd, 2018|
If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? Are they entirely different, or do they share some of the same ...
December 7th, 2017|
Here's something I hear quite a bit when talking about security things: "Our site isn't a target, it doesn't have anything valuable on it". This is usually the retort that comes back in defence ...
December 5th, 2017|
Slowly but surely, 2017 is coming to an end. And what better way could there be to celebrate the last few weeks and the upcoming holiday season as with some cheerful wallpapers?
November 23rd, 2017|
Peter Smart, head of user experience and strategy at global design lab, Fantasy Interactive, gave a thought provoking talk about our relationships with our devices and how the lines between us and our technology are becoming blurred!
October 31st, 2017|
With so much information related to the evolution of the graphic design, I don’t think there is any designer who can deny that flat design is one of the latest and hottest trends in the graphic design world. Having its own roots in the minimalist design, this visually simple and simplistic style can have many different forms and definitions.
October 18th, 2017|
Your category pages are actually more important than your individual product pages. It’s more important for you to compete for broad keywords, like “deck shoes”, then individual product lines and models. You want to make sure that your category pages are perfectly optimized for the products, brands, and models that appear on those pages. This means putting your keyword in the image ALT, the H1 tag, the page description, the page title, and scattered appropriately throughout the page.
August 11th, 2017|
According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web. In this regard, website accessibility encompasses all conditions that affect access to the web, including visual, auditory, physical, speech, cognitive, and neurological disabilities.
August 1st, 2017|
WordPress is a global phenomenon that has come a long way since the release of the first version in 2003. The community has grown considerably, and that growth doesn't seem to be slowing down. WordPress is now the most dominant CMS on the market — standing head and shoulders above the competition with a good chunk of the marketshare.
April 10th, 2017|
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.
April 7th, 2017|
We came across this very interesting article on the WordFence website, in their blog section illustrating the amount of hacking attempts on Wordpress websites over the past number of months. The blog entry was posted in Monthly Attack Activity Report, WordPress Security on April 6, 2017 by Mark Maunder
September 19th, 2016|
How To Get More Traffic To Your Small Business Website According to new research from the SMA (Small Business Authority) less than half of small businesses feel that search engine traffic is an important source for new business opportunities. [...]
September 15th, 2016|
#NDW16 National Digital Week returns to Skibbereen this November! Running from the 10th to the 12th of November in the heart of West Cork. National Digital Week 2016 will feature 70 + world class speakers - with start-ups [...]
January 16th, 2016|
How to Plan a New Website Project The key to a successful website project is planning. Its not easy starting a new project if its not an area you work in, most people who seek websites are usually not [...]
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