Blog posts yet to be assigned a topic

11 Social Media Mistakes That May Be Hurting Your Business

2019-01-22T16:08:28+01:00January 22nd, 2019|

Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.

11 Tips for Creating Social Videos Your Customers Will Want to Watch

2019-01-11T15:51:24+01:00January 11th, 2019|

Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.

Logo Design Guide: 7 Tips Moving into 2019

2019-01-09T17:59:40+01:00January 9th, 2019|

A logo communicates a brand’s personality and identity in a visual format. Often, first impressions about businesses and products are based upon logo artwork alone. For that reason, it’s crucial that you get your design right first time. Expert logo design requires a mixture of creative design skills, sound knowledge of theory and scrupulous application. True mastery of can take years of time and patience...

How to Stop SEO Disasters During Website Migration

2019-01-07T10:45:26+01:00January 7th, 2019|

So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...

7 Ways to Utilize User-Generated Content in 2019

2019-01-07T11:07:02+01:00January 4th, 2019|

Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.

How to Turn Negative Comments and Reviews into a Positive for Your Business

2018-12-13T12:45:36+01:00December 12th, 2018|

No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.

11 New Google Features You Can Use to Market Your Small Business

2018-12-07T09:50:34+01:00December 6th, 2018|

Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.

8 Signs It’s Time to Redesign Your Website

2018-10-26T17:14:36+01:00October 2nd, 2018|

An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website. If you are looking for web development, web design or website designers in Ireland, get in touch with Insight Multimedia web design Cork to discuss your project today.

How (and When) to Use Bots for Your Business

2018-09-25T16:12:16+01:00September 25th, 2018|

Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionised how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.