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The Benefits of Using Video on Your Website

July 15th, 2019|

The moment visitors land on your website, they are looking for a reason to stay. If you can give them a compelling reason to stay, they are likely to explore your website, move through the purchase funnel and take the desired action.

How to Stop SEO Disasters While Navigating Website Migration

January 7th, 2019|

So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...

7 Ways to Utilise User-Generated Content in 2019

January 4th, 2019|

Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.

8 New Google Features You Can Use to Market Your Small Business

December 6th, 2018|

Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.

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