If you are reading this brief guide on taking your business online, it means you are keen to take your business to the next level. You understand that the key to competing in today’s marketplace is a strong presence on the web. After all, that’s where your target customers are spending a lot of their time – watching, reading, buying, socialising and researching.

Whether you want to set up a side hustle alongside your full-time job or you’re looking to start a career as an entrepreneur, setting up your own business is an exciting journey. Ireland is among the top 10 best countries to start a business in.

With Irish consumers now spending on average €12bn per year online, ecommerce in Ireland is booming. However, the stark reality is that Irish SMEs, especially businesses in the retail industry, are missing out. About three-quarters of Irish e-commerce sales are being lapped up by overseas websites whereas only three in 10 Irish businesses ...