Your brand new website is live and you can’t wait to see the leads and sales pouring in.
Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver.
So what should you do when your new website isn’t delivering the desired results?
Here’s a look at some of the possible issues and how to resolve them so your website can deliver the goods.
The website fails to impress visitors
You have less than 3 seconds to impress your visitors. And if the website design is less than spectacular, your visitors won’t be impressed. You are losing valuable traffic, leads and conversions.
To ensure you have a winning website, be sure to test it. Better yet, get friends, colleagues and family to use your site and provide feedback.
You are targeting the wrong keywords
Google looks at the keywords on your site to determine its relevance to a given search query. If your website is not optimised for the right keywords, your site will not show up in the search results.
Take your time to identify who your target customers are, carry out in-depth keyword research to identify the words and phrases they use and get a good hand of the search intent of your target customers.
Use all of this information to optimise your website for your target keywords.
Your site takes a long time to load
If your website’s load speed is slow, you may have a big problem.
A slow-loading website is sure to leave visitors frustrated. As a result, they will leave your site no sooner than they arrive.
There are several reasons your site could be slow:
- The hosting is of low quality.
- Images are not compressed.
- Poor coding.
- Unnecessary code and functions.
- Lot of plugins and add-ons.
Run your site on Google PageSpeed Insights to measure its performance. If it’s slow, find out if it has any of the above-listed issues and resolve them at the earliest.
Content is an important ranking signal.
Google looks at your content to assess the quality of your site and its relevance to users.
If your content is not relevant or is poorly written, you will have a tough time ranking in the search engine result pages.
If you want to improve your site’s performance, be sure to publish engaging, useful and relevant content. Furthermore, add content regularly and consistently.
Your site is not optimised for conversions
Your website is receiving decent traffic but is not converting those visitors into paying customers.
This means that your site is not optimised for conversions.
Work on moving the visitors through the funnel with intuitive navigation, ensure there’s a clear path for conversion and encourage your visitors to take action by placing calls to action buttons at critical places.
Bad user experience
User experience is crucial when you want to keep your visitors on your site for long. If your website’s user experience is poor, visitors will leave your site in no time.
A website with good user experience is easy to use, has an intuitive navigation, and makes it easy for visitors to find the information they are after.
Ask the following questions to determine whether your website offers a good user experience:
- Is the website mobile friendly?
- Does it work on all the major browsers?
- Is the content engaging and compelling?
- Is the navigation easy to use?
- Is the website structure easy to understand?
- Is the design aesthetically appealing?
Take the time to find a professional web design agency, like ourselves Insight Multimedia. Do not choose an agency just because they quoted the lowest price. Look at the value you will receive, ask relevant questions to assess their expertise and identify whether they are a good fit for your goals. As the old saying goes, ‘you get what you pay for’. You can build a simple shelf, yourself with some D.I.Y tools, but you will need to employ an experienced craftsman, cabinet maker to construct a quality piece of bespoke furniture.
Credit: Bob Stokes