Malting Company of Ireland
Ireland’s leading malt producers, with a heritage dating back to 1858.
Project Overview
The Malting Company of Ireland (MCI) is one of Ireland’s leading malt producers, with a heritage dating back to 1858. From its modern malting facility in Cork, the company produces premium Irish malt for the brewing and distilling industries, combining generations of expertise with modern production processes and a commitment to quality, traceability and sustainability.
Insight Multimedia partnered with MCI to design and develop a modern website that reflects the company’s heritage while presenting a contemporary, forward-looking brand. The website was created to showcase MCI’s premium malt range, Irish barley growers, production expertise and sustainability commitments, while providing customers with clear access to detailed product information.
Strong imagery and visual storytelling were used throughout to connect the finished malt with its Irish origins, taking visitors on a journey from locally grown barley through the malting process to the final product.
The Challenge
MCI has a rich history, a highly specialised production process and a diverse audience spanning the brewing, distilling and agricultural sectors. The challenge was to bring these elements together within a clear and engaging digital experience.
The website needed to communicate technical product information while also telling a broader story about Irish provenance, quality, expertise and sustainability. Creating an intuitive structure that made this depth of information easy to explore was central to the project.
The Solution
Insight Multimedia developed a clear content architecture that allows visitors to easily explore MCI’s malt range, barley, heritage, sustainability initiatives and production expertise.
The visual design combines carefully selected imagery with clean layouts and accessible content to tell the story behind the product. Dedicated malt pages provide detailed specifications for professional customers, while content around growers, traceability and the malting process reinforces MCI’s connection to Irish agriculture and its commitment to quality.
The Result
The redesigned website provides the Malting Company of Ireland with a modern digital platform that celebrates its heritage while reflecting the scale, expertise and innovation of the business today.
Clearer navigation and stronger visual storytelling make MCI’s products, processes and values easier to understand, while dedicated content gives customers greater insight into the quality and provenance behind its malt. The result is a professional and engaging website that strengthens MCI’s position as a premium Irish malt producer serving brewing and distilling customers in Ireland and international markets.
