Higgins Catering

Ireland’s trusted supplier of quality catering and hospitality solutions.

B2BPhotography & VideoRetailWeb Design & DevelopmentWordpress
A cocktail glass being garnished, with sprinkles in the air, and the text Higgins & Co. Catering Solutions—styled with B2B Web Design expertise—overlaid in the centre.
Three slices of seared meat with vegetables, sauce, and garnish are artfully arranged on a black plate alongside a glass of red wine and cutlery on a white wooden table—presented with the same precision and attention to detail found in exceptional B2B Web Design.
A ceramic plate with sliced meat on vegetable mash, garnished with herbs, beside a small bowl of sauce and greens; overlay text lists hospitality equipment categories, reflecting the elegance and functionality showcased in effective B2B web design.

Project Overview

Higgins is one of Ireland’s leading suppliers of premium catering, hospitality and foodservice products, supporting businesses across the hospitality industry with an extensive range of high-quality products and solutions.

Insight Multimedia partnered with Higgins to redesign and develop a modern, sophisticated website that better reflects the company’s reputation, experience and premium position within the Irish hospitality sector. The objective was to create a digital presence that not only showcases the breadth and quality of the Higgins product range, but also makes it easier for customers to navigate, discover products and engage with the business.

 

A ceramic plate with sliced meat on vegetable mash, garnished with herbs, beside a small bowl of sauce and greens; overlay text lists hospitality equipment categories, reflecting the elegance and functionality showcased in effective B2B web design.

A key focus of the project was restructuring the website’s navigation architecture and improving the overall user journey. With an extensive product offering spanning multiple categories, careful consideration was given to how information and products were organised, ensuring visitors could quickly and intuitively find what they were looking for.

The visual direction was equally important. Carefully selected imagery was used throughout the website to showcase products within premium hospitality environments, helping visitors visualise their application while reinforcing the quality and character of the Higgins brand.

The result is a refined, responsive and user-focused website that reflects Higgins’ position as a trusted premium hospitality product supplier while providing a significantly improved browsing experience across desktop, tablet and mobile.

A ceramic plate with sliced meat on vegetable mash, garnished with herbs, beside a small bowl of sauce and greens; overlay text lists hospitality equipment categories, reflecting the elegance and functionality showcased in effective B2B web design.
A cocktail glass being garnished, with sprinkles in the air, and the text Higgins & Co. Catering Solutions—styled with B2B Web Design expertise—overlaid in the centre.
Three slices of seared meat with vegetables, sauce, and garnish are artfully arranged on a black plate alongside a glass of red wine and cutlery on a white wooden table—presented with the same precision and attention to detail found in exceptional B2B Web Design.
Restaurant website mobile page featuring elegant plated dishes and a Schönwald front of house product promotion, seamlessly integrating modern B2B web design elements. A prominent View Products button invites exploration, whilst the Higgins & Co. Catering Solutions logo sits elegantly at the top.

The Challenge

With an extensive and diverse product portfolio, Higgins needed a website that could make a large volume of information easy to explore without overwhelming the user. The existing navigation architecture and user journeys required a rethink to create a clearer, more intuitive route through the company’s product categories and content.
At the same time, the website needed to communicate more than functionality. Higgins has an established reputation for supplying premium products to the hospitality industry, and its digital presence needed to convey the same sense of quality, expertise and attention to detail associated with the brand.

A man in a suit sits for an interview in a showroom displaying plates and tableware, with shelves and a table in the background, reflecting the professionalism often associated with B2B Web Design.

The Solution

Insight Multimedia redesigned the website around a user-first navigation architecture, restructuring content and product categories to create clearer, more intuitive journeys throughout the site. Navigation was simplified and carefully considered to help users move naturally between categories, discover relevant products and access key information with fewer steps.

The new visual design was developed to complement Higgins’ premium market positioning, combining clean layouts, considered typography and generous use of space to allow the products to take centre stage.

Imagery played a particularly important role in the redesign. Rather than simply presenting products in isolation, imagery was carefully selected to demonstrate their quality and showcase them within aspirational hospitality settings. This creates a stronger visual connection between the Higgins product range and the premium hotels, restaurants and hospitality environments it serves.

The experience was also designed responsively, ensuring navigation and content remain intuitive and visually engaging across desktop, tablet and mobile devices.

Homepage for Higgins & Co. Catering Solutions, designed with B2B Web Design best practices, featuring product categories such as conference, accommodation, cutlery, and disposables—all visually showcased with images and easy-to-navigate View Products buttons.

The Result

The redesigned website provides Higgins with a more sophisticated digital presence that better represents the quality of its products and its position within Ireland’s hospitality sector.

A clearer navigation structure and improved user journeys make the extensive product portfolio easier to browse and discover, while the refined visual design and carefully curated imagery create a stronger sense of quality throughout the experience.

The result is a modern, user-friendly website that balances a substantial product offering with an elegant, premium presentation — strengthening the Higgins brand online while making it easier for customers to find, explore and engage with its hospitality solutions.

A smartphone displaying a restaurant website rests on a grey stone against a dark background, showcasing the impact of modern B2B Web Design.
Three mobile screens show a catering company’s website, featuring sleek B2B web design elements, with category lists, glassware info, and banquet chairs covered in white fabric with gold sashes.
Two crystal glasses filled with a light beverage sit on a dark surface, surrounded by gold and black tableware; the B2B Web Design of the Higgins & Co. Catering Solutions website header is visible at the top.