WHAT IS
GOOGLE PPC?
Google Pay-Per-Click, commonly known as Google PPC, is an online advertising model that allows businesses to display their ads on Google’s search engine results pages (SERPs). It operates through the Google Ads dashboard, which is a powerful advertising platform that enables you to create, manage, and optimise your promotion/advert to appear on page one, as a ‘sponsored advert’ link above the standard search listings. In recent years PPC has become a more cost effective way to get listed on ‘page one’ rather than going to the expense of regular organic search engine optimisation. It has now become extremely expensive to get first page results from regular SEO work (getting backlinks and writing articles, etc). Due to the ever changing algorithms and web page rules that Google introduces on an ongoing basis, it now makes more sense to simply use Google PPC to get your ‘page one listing’. Which ‘suspiciously’… plays right into Google’s monetisation plans for their search engine, now that we have all become so dependent on it.
Boost traffic to your website…
Google PPC offers businesses a highly targeted and measurable way to reach your target audience. You can select specific keywords related to your products or services, ensuring that your advert (website link) will appear at the top of the page, when users search for specific terms related to your business. This highly targeting capability helps you and your business to effectly push promotional search listing to potential customers who are actively seeking information or solutions related to what your business is offering. This targeted placement (rather than random placement) increases the likelihood of new customer conversions. In addition, the Google PPC targeted demographic tools, allow us to define the exact audience to target. This can save you money by avoiding incorrect placements of your advert based on factors such as location, language, device, and other demographics, enabling you to tailor each advertising campaign to specific customer criteria. Check out our latest article entitled “Organic Search Engine Optimisation versus Google Pay Per Click”.
Insight PPC Services:
Our PPC management services aim to deliver effective advertising campaigns that drive targeted traffic to your website, increase conversions, and provide a positive return on investment (ROI) for your advertising budget. Our PPC services include:
- Keyword Research and Analysis: Identifying relevant keywords and search terms that your target audience is likely to use when searching for products or services like yours. This involves extensive research to find the right keywords that balance relevance, competition, and cost.
- Campaign Setup: Creating and setting up PPC campaigns on the Google Ads platforms. This involves configuring campaign settings, ad groups, ad formats, bidding strategies, and targeting options.
- Ad Creation: Crafting compelling ad copy and creating visually engaging ad creatives (text ads, image ads, video ads) that resonate with your target audience and encourage clicks.
- Bid Management: Monitoring and adjusting bids to ensure your ads are displayed in relevant positions on the search engine results page (SERP) or social media feeds. Bid management aims to maximize the value you get from your advertising budget.
- Ad Testing and Optimisation: Continuously testing different ad variations to identify the most effective ones in terms of click-through rates (CTR) and conversions. This may involve testing different headlines, ad copy, images, and calls-to-action.
- Landing Page Optimisation: Ensuring that the landing pages your ads lead to are relevant, user-friendly, and optimised for conversions. A good landing page experience can significantly improve the effectiveness of your PPC campaigns.
- Negative Keyword Management: Identifying and excluding keywords that are not relevant to your business or that generate clicks but do not lead to conversions. This helps in minimizing wasted ad spend.
- Geotargeting: Refining your ad targeting based on geographic locations to ensure that your ads are shown to users in specific regions that are most relevant to your business.
- Ad Extension Management: Implementing and managing ad extensions such as site link extensions, callout extensions, and structured snippets to provide additional information and encourage user engagement.
- Conversion Tracking and Reporting: Setting up tracking mechanisms to measure and analyze the performance of your PPC campaigns. Regular reporting provides insights into key metrics like clicks, impressions, click-through rates, conversions, and return on ad spend (ROAS).
- Budget Management: Monitoring and managing your budget allocation across various campaigns and ad groups to ensure optimal distribution and performance.
- Competitor Analysis: Researching and analyzing the strategies of your competitors to identify opportunities for improvement and differentiation.
- Remarketing: Implementing strategies to target users who have previously interacted with your website or ads, increasing the likelihood of conversions from users who have shown interest in your offerings.
- Platform Updates: Staying up-to-date with the latest changes and updates in the PPC platforms, adjusting strategies accordingly to take advantage of new features or optimisations.