admin2020-01-08T12:02:38+00:00January 27th, 2020|
If you are reading this brief guide on taking your business online, it means you are keen to take your business to the next level. You understand that the key to competing in today’s marketplace is a strong presence on the web. After all, that’s where your target customers are spending a lot of their time – watching, reading, buying, socialising and researching.
admin2020-01-08T11:05:49+00:00January 20th, 2020|
Whether you want to set up a side hustle alongside your full-time job or you’re looking to start a career as an entrepreneur, setting up your own business is an exciting journey. Ireland is among the top 10 best countries to start a business in.
admin2020-01-23T12:32:50+00:00January 14th, 2020|
With Irish consumers now spending on average €12bn per year online, ecommerce in Ireland is booming. However, the stark reality is that Irish SMEs, especially businesses in the retail industry, are missing out. About three-quarters of Irish e-commerce sales are being lapped up by overseas websites whereas only three in 10 Irish businesses ...
admin2020-01-07T11:35:54+00:00January 6th, 2020|
A business blog on your website can do wonders for your online presence. By regularly posting to your blog, you can establish your brand as an authority in your niche, create a loyal following, engage with your target audience, improve your search engine rankings and generate quality traffic to your site.
admin2020-01-07T11:37:12+00:00November 29th, 2019|
If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.
admin2019-11-25T10:37:53+00:00November 21st, 2019|
If you’re looking to grow the online presence of your local business? Set up a Google My Business page right away. A Google My Business (GMB) listing is a free online listing that you can create quickly and easily to enhance your chances of showing up in the local search results when users search for a local business, product/service.
admin2019-11-25T10:39:55+00:00October 16th, 2019|
Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver.You are all set to redesign your website, refine your marketing message, launch a business blog and you want to ensure your online content is up to standard. But what about all the content that’s already published on your site. How do you know what ...
admin2020-01-06T15:41:48+00:00October 9th, 2019|
Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver.You have launched your new website. It’s finally done. Fantastic! You’re wondering, “now what?” Launching a business website is a necessity in today’s internet focused society. It can help you reach your target audience, build your brand identity, improve ...
admin2019-10-16T11:18:55+00:00September 2nd, 2019|
Your brand new website is live and you can’t wait to see the leads and sales pouring in. Except, nothing happened! You’ve waited for weeks on end but in vain. Your website has not delivered the kind of sales much less the traffic you expected it to deliver.
admin2019-10-11T18:00:15+00:00August 30th, 2019|
Every year, Google comes up with a new ranking factor. In 2014, it was HTTPS. In 2015, it was mobile-friendliness. In 2016, we saw the introduction of RankBrain. In 2017, the push for HTTPS was at its peak. In 2018, mobile page load speed was a huge criterion.
admin2019-07-15T15:38:02+00:00July 15th, 2019|
The moment visitors land on your website, they are looking for a reason to stay. If you can give them a compelling reason to stay, they are likely to explore your website, move through the purchase funnel and take the desired action.
admin2019-10-11T18:01:50+00:00June 24th, 2019|
A 2018 Deloitte study recently revealed that 93% of Irish consumers have ‘access to’ or ‘own a smartphone’. Furthermore, another study found that 86% of the Irish population regularly uses their mobile devices to surf the web.
admin2019-06-24T15:44:01+00:00June 14th, 2019|
There are several aspects of a successful website. Enough has already been spoken about the need for easy navigation, prominently visible contact details, mobile-friendly design and user-friendly layout. However, one aspect that’s frequently ignored is the quality of imagery used on a website.
admin2019-03-07T13:59:26+00:00March 7th, 2019|
It’s a subtle difference but an important one—understanding searcher intent can improve your search rank, help you reach your target audience, and give your site visitors a better user experience.
admin2019-01-09T17:59:40+00:00January 9th, 2019|
A logo communicates a brand’s personality and identity in a visual format. Often, first impressions about businesses and products are based upon logo artwork alone. For that reason, it’s crucial that you get your design right first time. Expert logo design requires a mixture of creative design skills, sound knowledge of theory and scrupulous application. True mastery of can take years of time and patience...
admin2019-01-07T10:45:26+00:00January 7th, 2019|
So you press the launch button (because that’s how it works, right?), you sit back and congratulate yourself and your colleagues on relaunching the new website successfully…only to see the organic traffic has plummeted. You look in fear, but then stop for a second because everyone knows that a site relaunch can sometimes cause an initial slump in organic traffic. You assume that it’s normal ...
admin2019-01-07T11:07:02+00:00January 4th, 2019|
Of course, figuring out the right way to incorporate user-generated content into your site or blog can be a real challenge. It has to be done in a way that engages your audience while subtly marketing your business to the masses without feeling redundant, staged, or all over the place. These ideas can help you think up some unique ways to utilize UGC in a way that works for your brand.
admin2018-12-07T09:50:34+00:00December 6th, 2018|
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
admin2018-12-06T17:35:19+00:00November 15th, 2018|
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
admin2018-10-31T10:17:20+00:00October 23rd, 2018|
Does your website have an FAQ (frequently asked questions) page? If not, it probably should. Here are 9 reasons you should consider creating an FAQ page for your website.
admin2018-10-26T17:14:36+00:00October 2nd, 2018|
An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website. If you are looking for web development, web design or website designers in Ireland, get in touch with Insight Multimedia web design Cork to discuss your project today.
admin2019-08-06T16:11:32+00:00September 25th, 2018|
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionised how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
admin2018-09-11T11:30:31+00:00August 27th, 2018|
Have you performed a mobile speed test lately? How does your website rank? A slow website can turn mobile users away. Ideally, you want your design to load just as quickly for 3G users on phones as it does for desktop users on Wi-Fi.
admin2018-09-03T23:16:39+00:00June 30th, 2018|
We call the new editor Gutenberg. The entire editing experience has been rebuilt for media rich pages and posts. Experience the flexibility that blocks will bring, whether you are building your first site, or write code for a living.
admin2018-09-11T11:15:56+00:00May 8th, 2018|
The GDPR was approved and adopted by the EU Parliament in April 2016. The regulation will take effect after a two-year transition period and, unlike a Directive it does not require any enabling legislation to be passed by government; meaning it will be in force May 2018.
admin2018-04-17T22:32:03+00:00April 17th, 2018|
A Simple Formula for Mastering SEO the Easy Way Trying to understand all the different facets and nuances of SEO is just about as difficult as trying to decipher an ancient language. There are hundreds of [...]
admin2018-03-06T16:15:51+00:00March 6th, 2018|
What Are The Benefits Of Having A SSL Certificate? SSL (Secure Socket Layer) is a cryptographic protocol whose primary objective is to keep the communication safe on the internet. The certificate is digitally signed file issued for [...]
admin2018-02-15T11:12:41+00:00February 15th, 2018|
General Data Protection Regulation (GDPR) requirements, deadlines and facts GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. And non-compliance [...]
admin2018-01-23T14:38:00+00:00January 23rd, 2018|
Apply for a Local Enterprise Online Trading Voucher of up to €2,500 To support small Irish businesses to enhance their online trading presence, Online Trading Vouchers to the value of € 2,500 (or up to a [...]
admin2018-01-22T10:58:21+00:00January 22nd, 2018|
If you have ever heard the term wordmark, you might have been confused. What exactly sets a wordmark apart from a logo? Are they entirely different, or do they share some of the same ...
admin2017-12-18T17:06:30+00:00December 7th, 2017|
Here's something I hear quite a bit when talking about security things: "Our site isn't a target, it doesn't have anything valuable on it". This is usually the retort that comes back in defence ...
admin2018-01-04T16:51:15+00:00December 5th, 2017|
Slowly but surely, 2017 is coming to an end. And what better way could there be to celebrate the last few weeks and the upcoming holiday season as with some cheerful wallpapers?
admin2017-12-12T18:02:26+00:00November 23rd, 2017|
Peter Smart, head of user experience and strategy at global design lab, Fantasy Interactive, gave a thought provoking talk about our relationships with our devices and how the lines between us and our technology are becoming blurred!
admin2017-12-12T18:02:26+00:00October 31st, 2017|
With so much information related to the evolution of the graphic design, I don’t think there is any designer who can deny that flat design is one of the latest and hottest trends in the graphic design world. Having its own roots in the minimalist design, this visually simple and simplistic style can have many different forms and definitions.
admin2017-12-12T18:02:27+00:00October 18th, 2017|
Your category pages are actually more important than your individual product pages. It’s more important for you to compete for broad keywords, like “deck shoes”, then individual product lines and models.You want to make sure that your category pages are perfectly optimized for the products, brands, and models that appear on those pages. This means putting your keyword in the image ALT, the H1 tag, the page description, the page title, and scattered appropriately throughout the page.
admin2017-12-12T18:02:27+00:00August 11th, 2017|
According to W3C, web accessibility means that every person can perceive, understand, navigate, interact with, and contribute to the web. In this regard, website accessibility encompasses all conditions that affect access to the web, including visual, auditory, physical, speech, cognitive, and neurological disabilities.
admin2018-03-22T11:44:05+00:00August 1st, 2017|
WordPress is a global phenomenon that has come a long way since the release of the first version in 2003. The community has grown considerably, and that growth doesn't seem to be slowing down. WordPress is now the most dominant CMS on the market — standing head and shoulders above the competition with a good chunk of the marketshare.
admin2017-12-12T18:02:27+00:00April 10th, 2017|
In the ever-shifting, ever-evolving landscape of social media marketing, it can often be difficult to keep up with the newest trends. Even skilled social media marketers can feel as though they are always just behind or below the mark, forever chasing that new, fresh, and yet untouched content for their brands.
admin2017-12-12T18:02:28+00:00April 7th, 2017|
We came across this very interesting article on the WordFence website, in their blog section illustrating the amount of hacking attempts on Wordpress websites over the past number of months. The blog entry was posted in Monthly Attack Activity Report, WordPress Security on April 6, 2017 by Mark Maunder
admin2017-12-12T18:02:28+00:00April 3rd, 2017|
How to write clickbait-free headlines Content is design, and our content is full of clickbait, these days. Sadly, there are many sites that are still using this technique to draw traffic to their pages. That should bother you. At [...]
admin2017-12-12T18:02:28+00:00February 24th, 2017|
WordPress 4.5 launched WordPress 4.5 is out, and all over the world, writers, editors, designers, and developers rejoice! Or, you know, scramble to update their themes and plugins, as the case may be. As features go, this [...]
admin2017-12-12T18:02:28+00:00December 20th, 2016|
The web designer’s guide to social media With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a significant benefit of being a [...]
admin2017-12-12T18:02:29+00:00October 15th, 2016|
Insight Design Studio Cork are looking to hire an additional experienced WordPress developer to join our friendly and hardworking team. The successful applicant will be responsible for working within in a team, building, managing, maintaining and developing clients websites.
admin2017-12-12T18:02:29+00:00October 5th, 2016|
The Cork Guinness Jazz Festival 2016 Ireland's biggest Jazz Event, the Guinness Jazz Festival in Cork kicks off this month from October 28th to 31st and this year promises to be one of the biggest ever! The Cork Jazz [...]
admin2017-12-12T18:02:29+00:00September 27th, 2016|
Web technologies that thankfully died Hard as it is to believe, it’s been over 20 years since the World Wide Web has become a mainstream part of our collective culture. It has played a major part in changing [...]
admin2017-12-12T18:02:29+00:00September 22nd, 2016|
Email finally wakes up to responsive design Email is far older than the web; introduced in 1972, anyone who’s ever tried designing for email can be forgiven for assuming that it hasn’t had an update since. It’s [...]
admin2017-12-12T18:02:30+00:00September 19th, 2016|
How To Get More Traffic To Your Small Business Website According to new research from the SMA (Small Business Authority) less than half of small businesses feel that search engine traffic is an important source for new business opportunities. [...]
admin2017-12-12T18:02:30+00:00September 15th, 2016|
#NDW16 National Digital Week returns to Skibbereen this November! Running from the 10th to the 12th of November in the heart of West Cork. National Digital Week 2016 will feature 70 + world class speakers - with start-ups [...]
admin2017-12-12T18:02:30+00:00September 12th, 2016|
Tips For Choosing The Right Domain Name Your domain name is an indispensable component of your website. It should be easy for people to remember and search for and find when they require your services. Here are some tips [...]
admin2017-12-12T18:02:31+00:00September 9th, 2016|
Top 12 Reasons Why Users Frequently Uninstall Mobile Apps An average smartphone user keeps only about 10% of the applications (s)he downloads from the App Store/Play Store for any significant period of time. Last year, a survey revealed that [...]
admin2017-12-12T18:02:31+00:00September 5th, 2016|
Cork Culture Night News Cork Culture Night 2016 will take place on Friday September 16th from 5pm-11pm. Culture Night is FREE but some venues may require advance booking. Check venue listings for details. From nation’s capital to county [...]
admin2017-12-12T18:02:31+00:00September 2nd, 2016|
3 Image Tips To Speed Up Your Website As the old saying goes, a picture paints a thousand words. Images on your website are a great way to communicate with users and to show them what your business is [...]
admin2017-12-12T18:02:31+00:00August 18th, 2016|
Have you been celebrating Cork Craft Month 2016? Cork Craft Month 2016 is a month long series of multi-disciplinary craft events throughout Cork city and county; including exhibitions, open studio days, workshops and demonstrations running from August [...]
admin2017-12-12T18:02:32+00:00August 17th, 2016|
Our Client APC have been shortlisted in the Web Awards 2016 for 'Best Science and Technology' Site A huge congratulations to our client APC (UCC) for being nominated for the Web Awards 2016 'Best Science & Technology Website'. This [...]
admin2017-12-12T18:02:32+00:00August 13th, 2016|
3 ways to Create Website Mockups There's lots of ways to create a mockup. It's true that there is no "best" way, but depending on certain UI and UX designer's styles and preferences (and the design process), some will [...]
admin2017-12-12T18:02:32+00:00August 10th, 2016|
Insight have been shortlisted for Best Web Development Agency for The Dot IE Net Visionary Awards 2016 We have some big news today! Insight Multimedia have been shortlisted in the 'Best Web Development Agency' category of The Dot IE [...]
admin2017-12-12T18:02:32+00:00August 10th, 2016|
Instagram Debuts New ‘Stories’ Feature That Rivals Snapchat's 'Stories' Facebook-owned app Instagram has made waves with the announcement of its latest feature, ‘Stories’. The update will allow users to upload multiple photos and videos throughout the day in [...]
admin2017-12-12T18:02:33+00:00August 2nd, 2016|
Web Design Predictions 2017 - What Will Come and Go Even though we're only 2/3's of the way into 2016, here at Insight we're already looking at the future of Web Design. So much has happened this year already [...]
admin2017-12-12T18:02:33+00:00July 21st, 2016|
How Pokémon GO can benefit your Business Pokémon Go is the latest mobile gaming sensation which has already gained more active daily users than Twitter and Tinder within its first week and has increased Nintendo's stock prices by [...]
admin2017-12-12T18:02:33+00:00July 11th, 2016|
Snapchat has introduced 'Memories' which completely goes against the point of Snapchat If you ever used and liked Snapchat, you're about to realise that they've completely gone against their 'non-permanent image sharing' philosophy. Snapchat stories were beautiful [...]
admin2017-12-12T18:02:33+00:00July 7th, 2016|
The Importance of Maintaining your Website Give your Website some attention - Receive the attention you deserve! One of the most often overlooked & critical components to any successful website strategy is ongoing [...]
admin2017-12-12T18:02:34+00:00July 4th, 2016|
5 Photography Trends you need to know about No one likes to follow trends, right? Absolutely: it's much better to set them. But at the very least you need to have an awareness of what the current trends are [...]
admin2017-12-12T18:02:34+00:00June 30th, 2016|
Scientists Accidentally Discover New Shade of Blue In 2009, Mas Subramanian, a materials science professor at Oregon State University, was running experiments designed to create new materials for electronics. During those tests, he and his team [...]
admin2017-12-12T18:02:34+00:00June 21st, 2016|
Netflix Updates its Branding Netflix has just updated its branding with a new logo-mark. Or is it just a really short logotype? In any case, the saga of 2016 logo updates continues with a brand new “N” made [...]
admin2017-12-12T18:02:34+00:00June 10th, 2016|
5 Things You Didn't Know Your Browser Can Do Many of the following features are supported in every browser on every device, but the great thing about the Web as we know is if we use features to progressively [...]
admin2017-12-12T18:02:37+00:00May 27th, 2016|
Common Reasons Why People May Leave Your Website People who browse the Internet in 2016 love easy and quick content. If your website is slow or hard to navigate, you'll quickly lose viewers so it's important to [...]
admin2017-12-12T18:02:37+00:00May 17th, 2016|
The 10 greatest UX breakthroughs of the 21st Century so far The 21st century has certainly made its mark on the world in just a short amount of time. Technological advances in the last 15 years have grown our [...]
admin2017-12-12T18:02:37+00:00May 8th, 2016|
5 Ways Google Analytics Can Save your Business Money and Increase Traffic Google Analytics was created by Google just over ten years ago and quickly became the world’s most popular tool for measuring website traffic. Whether you are an [...]
admin2017-12-12T18:02:38+00:00April 30th, 2016|
Our Top Free Web Resources No matter how creative and knowledgeable you are in web designing, sometimes you can't accomplish that perfect design without the right tools, codes and resources. You can purchase these tools and resources, but most [...]
admin2017-12-12T18:02:38+00:00April 15th, 2016|
One Page Websites - Pro's & Con's Love them or Hate them, one page themes are here to stay, it seems. There are a lot of mixed feelings around the one page website, this really isn't about opinions, [...]
admin2017-12-12T18:02:38+00:00April 2nd, 2016|
Our Top 10 Wireframe Tools With more and more wireframe tools to choose from than ever (free & premium), we've selected our favourite few. Wireframe tools make the process of knowing how to create an app or website fundamentally [...]
admin2017-12-12T18:02:39+00:00March 24th, 2016|
What exactly is Responsive Web Design? As the name suggests, Responsive Web Design responds to the user’s viewport, device, or platform. Essentially, it’s a design that can attractively fit inside any screen resolution. Responsive web design is currently [...]
admin2017-12-12T18:02:39+00:00March 15th, 2016|
Effective Ways to Persuade Clients that Wordpress is the best CMS In reality, some clients don’t care how we build their sites, as long as we build them well. Others, however, know just enough to be dangerous – they [...]
admin2017-12-12T18:02:39+00:00March 4th, 2016|
How to Create More Engaging Facebook Posts Facebook is simple, you update your wall and people will flock to your page and respond, right? That is the dream that every business owner believes before they get started; or [...]
admin2017-12-12T18:02:39+00:00February 20th, 2016|
Reasons Why You Should Pay For Social Media Advertising It can be frustrating sharing content online and receiving very little traffic. You might share more content over time and continue getting the same results. While having great content is key, promoting that [...]
admin2017-12-12T18:02:40+00:00February 11th, 2016|
Some Popular SEO Tips for 2016 SEO this year will gain importance more than anything else as it helps you drive quality traffic, get visibility, boost your brand and lend your business the credibility it needs to succeed. [...]
admin2017-12-12T18:02:40+00:00February 3rd, 2016|
Digital Marketing News You Need To Know Have you ever wondered how much it costs to put your advertisement into the Superbowl or who is trying to take the number one spot in advertising? Catch up on the [...]
admin2017-12-12T18:02:40+00:00January 23rd, 2016|
Top 10 Social Media Trends to expect in 2016 Is your business looking to keep on top of their Social Media Platforms this year? There's a lot of emerging trends in 2016 which you should take a look at [...]
admin2018-01-05T15:13:07+00:00January 16th, 2016|
How to Plan a New Website Project The key to a successful website project is planning. Its not easy starting a new project if its not an area you work in, most people who seek websites are usually not [...]
admin2017-12-12T18:02:41+00:00January 7th, 2016|
How To Create An Effective Logo Firstly, to understand how to create an effective logo you have to start off with 'Logo Design 101'. So! A good logo is distinctive, appropriate, practical, graphic and simple in form, and it [...]
admin2017-12-12T18:02:41+00:00December 29th, 2015|
Top Ten Web Design Trends to expect in 2016 Are you ready for 2016? Let’s bring on the web design trends. The new year will come with plenty of new techniques and trends, but the dominant theme is [...]
