8 Signs It’s Time to Redesign Your Website

An updated website can have a big impact on your business, but how do you know when you need one? Here are 8 sure signs that you should seriously consider upgrading your website.

  1. You’re embarrassed to give out your URL. Your website is the online face of your company and you should be proud to have it represent you. If you’re not, that’s a clear sign it’s time for a new site.
  2. It looks outdated. Sometimes, looks do matter. While it’s important that your website function seamlessly, it also needs to look fresh and modern, not like it’s stuck in a bygone digital era.
  3. Your site is more than 5 years old. While there’s no hard and fast rule for how long a website should last, there have been a lot of advances in technology, best practices, and how Google ranks sites in the last few years, so if your site is more than a handful of years old, it could probably benefit from some level of overhaul.
  4. Your site is not mobile friendly or responsive. According to Statistics, 52% of all website traffic comes from mobile devices, and Google is now basing its rankings on the mobile rather than the desktop version of a website. If you have a separate mobile website or a site that does not utilize responsive design, it makes more sense to build a new site from scratch using a mobile-first approach rather than trying to retrofit it with mobile-friendly elements.
  5. Your site is not delivering the traffic, leads and conversions you expect. If your website is getting a little long in the tooth but still gets results for your business, there’s probably no reason to mess with a good thing. But if you’ve seen significant drop-offs in traffic and leads, your visitors are clearly not finding what they’re looking for, and you might want to consider a site upgrade to bring them back.
  6. All your competitors have newer websites. While it’s true that you should do what’s right for you rather than blindly following what others are doing, if your competitors have websites that look and work better than yours, you’re going to be at a significant disadvantage. If your website is lagging behind competitors, consider an update to propel you to the front of the pack.
  7. Your site does not offer an excellent user experience. A successful website is all about pleasing your users. If your site is difficult to navigate and doesn’t offer engaging, valuable content, your users will leave. While small tweaks can improve the visitor experience on an existing site, a new website designed with user experience at the forefront is often the best solution.
  8. Small changes are difficult or impossible to make. Making small changes or updates to your site, like adding a blog post, updating an event, or changing a product description, should be easy for anyone on your staff to accomplish. If your website is built on a platform that is difficult to work with, or that requires a third party to make even the simplest updates, consider a new website built in an easy-to-use content management system (CMS).

Credit: Web Solutions

If you want us to take a look at your current website and quote a price for a website ‘facelift’ or full website re-design then give us a shout. CLICK HERE

Here is a selection of our latest work…

2018-10-26T17:28:53+00:00

Pilates Physio Kinsale

Sinead from Pilates Physio Kinsale was looking for a creative web development company in cork to design and develop a visually impacting website for her business. Insight built her a new website that allows potential customers to get a full overview of the company, it's history and how it approches Pilates Physiotherapy. Customers can check the class timetable and availability. The website was delivered on time and on budget.

2018-10-26T17:23:10+00:00

KPC International

Insight Multimedia built a bespoke website for KPC International to allow potential customers and clients get information about the company, their team and their services. The website allows for KPC to accept job application for particular vacancies online. Integrated is an easy to use Wordpress content management system to allow the administration team to manage enquiries and keep the users of their website up to date with industry developments.[...]

2018-10-17T12:26:48+00:00

Tom Conlon

Tom's goal was to find the best website design agency and digital marketing strategists in cork to build him a new website. He came to Insight with a logo and asked us to design a website around this general colour scheme. He required a bespoke website to allow clients to gain an insight into his work and practice... [...]

2018-10-05T12:01:16+00:00

Spectrum AV

Spectrum AV approached Insight Multimedia with a particular digital marketing strategy and design in mind for their website. Insight Multimedia came up with the best website design style to match their branding and design brief guidelines. It is a content based website build on the Wordpress content management system and it showcases all of their services and clients/projects to date. [...]

2018-11-13T13:12:00+00:00

NSC Campus

The National Software Centre invited cork's best website design agency Insight Multimedia to propose a new website design style and look for the NSC. The NSC wanted to produce a more streamlined information based website that would direct clients to information about the services and office facilities they provide in a more concise manner. [...]

2018-10-26T17:14:36+00:00October 2nd, 2018|